Business Development Generalist - B2B Sales

Rules Cube; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A technology consulting firm in Toronto is seeking an experienced lead generation specialist to help identify and nurture new business opportunities. The ideal candidate will have a strong background in sales, particularly in the Financial Industry, and be proficient in using tools like Salesforce. This role offers a dynamic work environment with opportunities for career advancement and includes a salary plus commissions.

Benefits

Salary plus sales commissions

Full-time employee benefits

Qualifications

• 2+ years of experience in lead generation and business development.
• Experience in the Financial Industry is required.
• Excellent listening and communication skills.

Responsibilities

• Identify and contact potential clients to develop new business opportunities.
• Nurture leads until they can be categorized as sales opportunities.
• Work closely with Sales Executive to optimize lead qualification.

Skills

Lead generation

Sales experience

Communication skills

Market analysis

Project management

Tools

Salesforce

Sales Hub

Job description

Job Description

We are a technology consulting firm specializing in digital transformation based in Canada. We are looking for an experienced candidate to help in generating leads and new business development.

This position will be responsible for contacting potential clients (B2B), identifying their business needs, and matching them to the right solutions before transferring the qualified lead to the Sales executive.

This role is very critical in helping Rules Cube achieve its strategic priorities by supporting new business pipelines.

What You Will Do

• Discover and identify new leads during the first sales stage by searching, connecting, and managing prospects.
• Contact prospects to establish successful relationships and develop new opportunities.
• Nurture the lead until it can be converted to a sales opportunity that will be transferred to the Sales executive.
• Build, maintain, and forecast prospect pipeline, informing the CRM system on progress and ensuring data quality.
• Conduct wide-based research (e.g., cold calling, email marketing, social media, and other channels) to identify new business opportunities in Canada and internationally.
• Conduct SPIN selling—identifying potential clients' key business questions, pain points, and products that support client needs.
• Qualify and score leads by assessing product fit, urgency, and budget availability.
• Evaluate the success of your activities and recommend improvements.
• Work closely with the Sales Executive to identify the right leads and the best approach.

Who Are We Looking For?

• Experience in lead generation, sales, and business development using dedicated channels.
• Proven experience working with Sales Hub, Salesforce, etc.
• Experience in sales or demand generation within the Financial Industry is required; experience with Contact Center is a plus.
• A strong technology background is recommended.
• Hands-on experience with market analysis and strategy definition to target new accounts and develop business opportunities.
• At least 2 years’ experience with search engines and research strategies.
• Excellent listening, communication, and writing skills; positive and energetic phone manner.
• Ability to create and present high-level PPT presentations of technical solutions relevant to the industry or target market.
• Preferably B2B sales experience.
• Eager to discover valuable customer insights.
• Solid experience with project management processes and tools; excellent organizational skills and ability to manage multiple projects efficiently.
• Self-motivated, proactive, eager to learn, and achievement-driven.
• Curious with the ability to quickly understand new concepts.

What You'll Find

• A dynamic, multicultural company in one of the fastest-growing tech markets.
• An opportunity to accelerate your sales career in a fast-paced tech startup environment.
• Salary plus sales commissions and full-time employee benefits.

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