Business Development Director

Bedard Resources; Montreal; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic Business Development Director to drive franchise expansion across Canada. In this pivotal role, you will identify new opportunities, generate leads through targeted campaigns, and collaborate with internal teams to enhance marketing efforts. Your bilingual skills will be essential for effective communication with franchisees, while your strong interpersonal and organizational abilities will help you thrive in this stimulating work environment. If you are passionate about business development and eager to represent a growing brand, this opportunity is perfect for you.

Benefits

Full benefits package

Stimulating work environment

Training/Coaching

Office and off-site activities

Qualifications

• 2+ years of experience in lead generation and business development.
• Bilingual communication skills for effective engagement with franchises.

Responsibilities

• Identify and pursue new franchise opportunities across Canada.
• Generate leads through targeted campaigns and manage prospect databases.

Skills

Bilingual in French and English

Lead generation

Business development

Field sales

Account-based marketing

Interpersonal skills

Strong communication skills

Organizational skills

Education

College or university degree in business or marketing

Tools

CRM automation tools

Sales Navigator

Office tools (Outlook, Word, Excel, PowerPoint)

Collaboration tools

Social media (LinkedIn, YouTube, Twitter)

Job description

Are you passionate about business development and the growth of a franchise network? Our client is looking for a dynamic and strategic Business Development Director to join their team. In this key role, you will be responsible for expanding their franchise network across Canada, identifying opportunities, prospecting new franchisees, and representing their brand.

Tasks

• Identify new opportunities and prospects, organize meetings, and present the value proposition.
• Generate qualified leads through targeted campaigns (emailing, social media, cold calling).
• Meet and exceed monthly, quarterly, and annual lead generation goals.
• Manage prospect databases for lead generation campaigns.
• Collaborate with internal teams to create marketing content.
• Use a CRM to execute and track lead generation campaigns.
• Qualify inbound leads from the website, trade shows, and marketing campaigns.
• Participate in strategic initiatives within the organization.
• Stay informed on trends in the Canadian IT market.
• Represent the company as a brand ambassador.
• Perform other related tasks.

Advantages

• Full benefits package.
• Stimulating work environment.
• Training/Coaching.
• Office and off-site activities (Christmas party, BBQ, family day (bouncy castle), happy hours).

Job requirements

• Bilingual in French and English (oral and written) for effective communication with franchises across Canada.
• Minimum 2 years of experience in lead generation, business development, field sales, or account-based marketing.
• College or university degree in business, marketing, or a related field (an asset).
• Experience and knowledge of the IT industry (a major asset).
• Experience with CRM automation tools and Sales Navigator.
• Proficiency in office tools (Outlook, Word, Excel, PowerPoint), CRM, collaboration tools, and social media (LinkedIn, YouTube, Twitter).
• Availability for occasional travel, primarily within Canada.

Desired profile

• Commercial and marketing mindset, excellent interpersonal skills, and team-oriented in a dynamic environment.
• Strong communication and presentation skills, comfortable engaging with business owners by phone or video conference.
• Strong listening, research, and organizational skills, able to create compelling messages and content that inspire confidence and drive action.