Business Development Advisor - IBM

CDW; Toronto; On-site; CAD 92,000 - 94,000; Full time

Job summary

CDW Canada is seeking a Business Development Associate to proactively identify opportunities in hardware and software, support account teams, and drive renewals and growth across Canada.

You will build relationships with sellers and partners, navigate programs, and use insights from customer success activities to surface value for customers while developing your commercial and technical fluency through learning badges and quarterly reviews.

Qualifications

• Clear communication and relationship-building skills to engage sellers, partners and specialists.
• Proactive approach to finding opportunities and following through with organized record-keeping.
• Ability to interpret activity data and prioritize work across multiple priorities.

Responsibilities

• Proactively review install-base and renewal opportunities, identify expansion needs and connect the account team with CDW resources.
• Serve as a dependable contact for CDW sellers across hardware and software, navigating partner programs and routing questions to specialists.
• Maintain deal registrations, program coordination, and timely handoffs to keep opportunities moving.
• Participate in Customer Success Advocate activities using Gainsight to surface opportunities and client insights.
• Develop commercial and technical fluency through ongoing learning and quarterly badge requirements.
• Support quarterly business reviews with updated activity and progress on partner revenue growth.

Skills

Relationship-building

Communication

Proactive

Organization

Willingness to learn

Tools

Gainsight

Job description

Help CDW Canada sellers turn opportunities into meaningful customer outcomes. As a Business Development Associate (BDA), you will be a trusted commercial navigator for hardware and software: connecting sellers with the right people, uncovering opportunities within existing customer environments, and keeping renewals and growth initiatives moving. Working within the Partner Business Development team, you will proactively develop opportunities and support the execution of agreed programs across Canada. You will combine relationship-building, customer adoption and reliable commercial follow-through, bringing in Solution Architects and other specialists when technical expertise is needed.

What you’ll do

• Proactively review install-base and renewal opportunities with sellers. Identify expansion, refresh and modernization needs, clarify the customer opportunity, and connect the account team with the appropriate CDW resources.
• Become a dependable contact for CDW sellers across hardware and software. Help navigate partner programs, coordinate follow-up, and route commercial questions or technical requirements to the right specialists.
• Keep opportunities moving through accurate deal registration, program and deal-process coordination, timely follow-up and clear handoffs. Take ownership of the next action while working within agreed processes and responsibilities.
• Participate in Customer Success Advocate activities. Use the Gainsight customer-success platform to support conversations with clients about usage and adoption, document insights, and surface opportunities to help customers gain more value.
• Develop your commercial and technical fluency through sales learning and training. Complete the program’s quarterly IBM badge requirements and apply that knowledge to more confident seller and customer conversations.
• Support quarterly business reviews by maintaining useful activity and opportunity information, preparing updates, and following through on agreed actions. Help track progress in partner revenue growth, profitability and net-new customer activations.

What you bring

• Clear communication and relationship-building skills, including listening to customer needs, asking useful questions and working constructively with sellers, partners and specialists.
• A proactive approach to finding opportunities and following through, with the organization and attention to detail to manage several priorities, accurate records and timely handoffs.
• Comfort using business systems and interpreting activity and opportunity information to prioritize work, spot gaps and communicate progress.
• A willingness to learn hardware, software and partner processes, complete ongoing learning and badges, and recognize when to involve a technical or commercial specialist.

IBM product or partner-program knowledge, experience supporting sales or customer success, and familiarity with Gainsight or similar systems are useful assets, not prerequisites. A strong learning mindset and transferable experience matter.

Why this role

You will build national relationships and practical knowledge across hardware and software portfolio while contributing directly to customer and seller success.

The work combines commercial problem-solving, customer conversations and hands-on execution, giving you opportunities to see how technology adoption, renewals and modernization connect to business growth.

What success looks like

Sellers know they can rely on you to make opportunities easier to navigate. Renewal and expansion opportunities receive proactive attention, customer usage and adoption insights lead to useful next steps, and registrations and handoffs are accurate and timely. You complete quarterly learning requirements and provide clear business-review updates. Your contribution supports partner revenue growth, profitability and net-new customer activations, alongside a stronger customer experience.

At CDW, we strive to offer market-competitive total rewards packages to attract and retain talent. As such, we are committed topaytransparencyand ensuring fair compensation for all our coworkers. Each of our roles is assigned asalaryrange that is informed by multiple sources of market data.We determineindividualpaywithin a given range based on a candidate's prior experience, knowledge, skills and abilities. This approach allows us to offer competitive and equitable salaries that reflect the value and responsibilities of each role at CDW. Salaries are based on a 40-hour workweek, and paid on a bi-weekly payroll schedule. Pay range: OTE $92K-$94K, depending on experience and skill set

CDW is committed to being an AI-fluent organization

We’re looking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances—not replaces—human creativity and decision‑making. You don’t need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.

Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology.

What makes CDW different isn’t just what we do—it’s how we do it. At CDW we act as one—building trust, speaking candidly, and working together to achieve more. We play to win—focusing on what matters most and delivering for our customers. And we think forward—staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities. As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next. Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer

All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.At CDW, we make technology work so people can do great things. We are a leading multi-brand technology solutions provider to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. Our coworkers across the globe are working together to bring technology to life for our customers by solving complicated IT business challenges, providing outstanding service, and orchestrating the technology landscape to optimize our customers’ performance.