Business Analyst, Content Creator (SEO Specialist) - IT Services DXP - FT Admin Temp

Humber College; Old Toronto; Hybrid; CAD 95,000 - 102,000; Full time

Job summary

Join a vibrant team at Ontario's largest Polytechnic as a Business Analyst and SEO Specialist! This role is pivotal in enhancing our digital presence through effective SEO strategies and compelling content creation. You will engage in keyword research, develop SEO content, and collaborate with diverse teams to ensure a seamless user experience across our digital platforms. With a focus on innovation and excellence, this position offers a unique opportunity to shape the future of our students and communities. If you are passionate about education and digital experiences, this is the perfect chance to make a significant impact while working in a supportive and dynamic environment.

Benefits

Diverse and supportive team

Tools and technology for success

Opportunity to shape Humber's future

Qualifications

• 5+ years in large environments with web content experience.
• 3+ years in SEO content creation and optimization.

Responsibilities

• Conduct keyword research and develop SEO strategies.
• Create compelling content and optimize for search engines.
• Collaborate with teams to ensure brand consistency.

Skills

SEO Content Creation

Keyword Research

Content Management Systems (CMS)

Technical SEO

Content Editing

Collaboration and Consulting

Audio/Video Editing

Agile Methodologies

Education

Degree in Business

Degree in Marketing

Degree in Information Technology

Tools

Drupal 10

Microsoft Azure DevOps

Acquia Site Studio

Job description

Job Description - Business Analyst, Content Creator (SEO Specialist) - IT Services DXP - FT Admin Temp (31799)

Find Your Spot at Humber
At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.

We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.

If you are interested in working in higher education and are looking to contribute to the largest Polytechnic in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.

Job Details:

Position Title: Business Analyst- Content Creator (SEO Specialist), Digital Experience Platform
Status: FT Admin Temporary, until December 2025
Hours: 37.5 hours per week
Faculty/Department: Information Technology Services
Campus/Location: North Campus; Hybrid model (a mix of home and in-office workdays)
Salary: $95,910.00; starting salaries are determined based on qualifications and years of related experience.

Reports To: Product Owner, Digital Experience Platform

About Information Technology Services:
Humber Digital Innovation, Information Technology Services provides leadership for the continuous development of digital experiences delivered on a secure, flexible, and dependable IT environment built on a foundation of transparency, collaboration, client focus, and respect. Together we transform client ideas into results, leverage technology to enable student engagement and success, support students and employees in the journey of discovery, deliver integrated digital solutions to improve collaboration and communication across the Humber community, and improve business processes to enable better decision-making.

About the Business Analyst- Content Creator (SEO Specialist) Role:
To support continued platform development and site migration, the DXP team is seeking a Business Analyst - Content Creator specializing in SEO. This position will play a vital role in supporting the DXP solution by supporting the planning, development, editing and preparation of web site content in support of the team’s site migration efforts. The particular emphasis of this role will be on creation of SEO content, as well as supporting other content creation activities as required.

The Content Creator develops compelling and relevant content for the Humber web site and other digital properties. They create written content, messaging and headlines that align with the brand and strongly engages the target audience. They shape the narrative and ensure consistent messaging across various channels. The SEO specialist crafts effective content to rank on search engines, supporting both technical and content SEO efforts. This includes being able to conduct meaningful SEO research, engage in relevant keyword planning, develop meta tiles and descriptions and support incorporation of keywords into written content.

Responsibilities of the role include:

• Conducting keyword research and identifying optimal keyword strategies for strong search engine performance in delivering on desired Humber outcomes.
• Development of all SEO content, including compelling and relevant meta titles and meta descriptions for site content.
• Ensuring strong technical SEO performance of sites as they are migrated.
• Supporting the planning and development of the experiences and user journeys to be supported by each web site.
• Contributing to the development and structuring of site navigation and page hierarchy to support the planned experience.
• Requirements gathering, facilitating workshops and conducting interviews, research and analysis to identify desired content and shape key messages.
• Actively engaging in the review of existing site content with client groups and identifying and planning existing content to be migrated, adapted, new content to be developed and content to be removed in delivering on the planned experience.
• Editing and refining input content to create coherent and aligned content.
• Collaboratively working with the content team to effectively prioritize, plan and integrate desired keywords into new site content.
• Collaborating with artists, designers, marketing, developers and analysts to create a refined and integrated experience.
• Identifying, selecting, editing other supporting content and media.
• Ensuring brand consistency and alignment in all delivered content.

About You:
You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success! If this sounds like you, keep reading:

Education:
A degree in Business, Marketing, Information Technology Services or a related field.

Experience/Skills:

• At least five years of hands-on experience in large, complex environments.
• A minimum of three years of progressive experience researching, building and refining web content.
• A minimum of three years of progressive experience in researching, building and optimizing web site SEO content.

Skills sought in a successful candidate include:

• Expertise in both technical and content-based search engine optimization activities.
• Strong keyword analysis and research skills, and the ability to identify and craft meaningful target SEO keywords to support enhanced search results for Humber content.
• Proven expertise in writing strongly performing meta tags and meta descriptions that uniquely position web site content.
• Strong consulting expertise and the ability to independently identify, investigate and recommend appropriate approaches and strategies.
• Experience in planning, structuring, aligning and organizing content for engagement and meaning.
• Strong marketing and communication abilities and the ability to design and develop engaging content that supports priority outcomes.
• Deep expertise in research, facilitation, interviewing and compiling input to support content creation.
• Audio, photo and video editing skills and experience working with common toolsets and media content types and related software.
• Strong design and layout skills.
• Demonstrated ability to support creation of coherent designs and sustain brand alignment.
• Strong planning, organizational and management skills.
• Exceptional ability to collaborate and consult with a variety of people, including creative, technical, subject matter and executive audiences.
• Superior oral and written communication and interpersonal skills, including excellent active listening skills.
• Problem-solving and root cause analysis skills.
• Experience working in an agile mode of operations.
• Strong experience with content creation and editing in Content Management Systems (CMS).
• Experience working with Drupal 10, Drupal multisite and Acquia Site Studio is highly desirable.
• Experience managing work in Microsoft Azure DevOps.
• Higher education or public sector experience is highly desirable.

If this sounds like you, we'd love to hear from you! At Humber Polytechnic we don't just accept difference we celebrate it! Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we're looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber!

What's in it for you?

• An opportunity to be a part of building Humber's future.
• Be part of a diverse, hard-working, and supportive team.
• Tools and technology that will allow you to succeed at your job.

We thank you for your interest in working with Humber Polytechnic. Only applicants selected for an interview will be contacted.

Equity, Diversity, and Inclusion
Humber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post-secondary environment.

Accommodation
Humber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.

Anti-Discrimination Statement
At Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment ([e-mail]).

Position Type: PT Administration

Minimum Salary: 95,910.00

Maximum Salary: 101,422.00

Work Locations: North Campus
205 Humber College Blvd.
Etobicoke M9W 5L7

Job Family: Information Technology

Duration of Need: 12 Months

Deadline to Apply: January 10, 2025

Job Posting: 12/19/24