BU Lead, Consumer Experience

Mondelēz International; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading global snack company in Toronto is seeking a digital marketing leader to enhance its marketing capabilities. You will develop and implement a digital marketing strategy that drives growth and effectiveness across brands. The ideal candidate has over 10 years of experience and a strong background in digital media and marketing innovation, fostering collaborative partnerships across the organization.

Benefits

Flexible work environment

Diversity and inclusion initiatives

Investment in employee growth

Qualifications

• Over 10 years of experience in leading digital marketing teams and campaigns.
• Experience in building a customer experience journey strategy.
• Strong understanding of digital marketing channels.

Responsibilities

• Enhance digital capabilities through partnership with brand teams.
• Drive digital transformation initiatives globally.
• Develop and implement digital marketing strategy and roadmap.

Skills

Digital media leadership

AdTech expertise

Data and insight driven

Building partnerships

Complex market management

Growth strategies development

Analytical skills

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Overview

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You play a key role in our global media, digital and data function and serve as a member on our media leadership team (Media LT). In this role, you partner closely within the function, across the organization and with our external partners to elevate our organizational digital capability, competency and marketplace execution.

What you will contribute

Through partnerships with brand teams, regional marketing teams and outside agencies, you will elevate our digital capabilities in the marketing department by developing and implementing an effective digital plan. You will lead best-in-class partnerships with global partners with focus on digital growth (via Facebook, Google, Twitter, etc.) and contribute to exploring emerging technologies/platforms to drive business results.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Digital media or digital marketing leadership
• AdTech in complex ecosystems, having built a digital vision that is data and consumer driven
• Data and insight expert to drive new models (i.e. programmatic, creative etc.) to get best-in-class outside learnings
• Building effective partnerships with agencies and publishers
• Working with complex markets, different cultures, agency partners and senior stakeholders
• Independently managing regional or global initiatives across markets with various economic dynamics
• Developing successful growth strategies and working in emerging and developed markets

What extra ingredients you will bring

• 10 years+ experience – including extensive experience in leading digital marketing teams, developing strategies, and demonstrating a proven track record of success in achieve marketing goals
• Experience building a CX journey strategy, CX / POE planning (inc plan optimization)
• JBP partner investment
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Passion for digital technologies. Experience leveraging AI to optimize ways of working and processes.
• Business transformation and change management experience
• Knowledge of the latest digital marketing trends and technologies
• Efficiency & effectiveness (ROI) and cost optimization & sufficiency
• Excellent analytical and project management skills
• Supplier management
• Identifying and leading best practice sharing

Education / Certifications

Completed Bachelor\'s degree or higher in Marketing, Business, or related field.

Job specific requirements

Elevate CX Journey leadership in BU :

• Design and ensure the implementation of the BU CX strategy (includes activation, evaluation and optimization)
• Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)
• Support the development of the SMaRT Brand Playbook with marketing and agencies
• Establish best practice for managing communications in our complex brand portfolios (Cadbury, Milka, OREO).

Accelerate creative Excellence in BU :

• Ensure creative assets are delivered seamlessly and coherently throughout the entire CX journey
• Elevate the quality of our media plans to drive effectiveness of our communications.
• Develop and scale Empathy@Scale : Mdlz’s proprietary approach for brand building grounded in delivering personalized communication
• Lead GenAI best practice and design required ways of working and operations internally and externally to ensure Mdlz wins in this space
• Ensure unified brand experiences, based on data and insights

Integrate dCommerce excellence in BU :

• Drive accelerated investment in eCommerce and retail media to achieve core elements of MDLZ SP and Vision 2030 – drive full funnel

Optimize BU Media Investment :

• Drive evolution of Mdlz media mix to ensure that we are keeping pace with pivots in consumer behaviour and media consumption

Drive BU Partnership Excellence:

• Work with our agency partners, leveraging Partnership Excellence capability to optimize our media, media cost position + creative excellent to deliver annual targets (commercial and creative KPIs e.g. ROI, Voltage, Creative X etc)

Lead the digital marketing strategy and roadmap:

• Drive digital transformation through leadership of global initiatives and support critical BU pilots
• Develop digital marketing strategy and roadmap: inc metrics to measure sucess across Brands
• Drive Digital Marketing capability building / upskilling

Lead a team in service of brands:

• Digital content and campaigns – across website, social media, direct messaging, management of influencer marketing, performance management

No Relocation support available, however for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy

Business Unit Summary

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.

Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.

Job Type Regular Media Marketing