Branding/Marketing Specialist

JRoss Recruiters; Toronto; On-site; CAD 45,000 - 65,000; Full time

Job summary

Join a leading Canadian QSR brand as a marketing support professional, assisting with brand management, promotional campaigns, and franchisee support. Ideal candidates are detail-oriented, collaborative, and possess a strong marketing background. This role provides a unique opportunity to contribute significantly within a dynamic team.

Benefits

Competitive salary and performance-based incentives

Comprehensive benefits package

Opportunities for career advancement

Collaborative work environment

Regular team events

Qualifications

• 1-2 years of marketing experience, ideally in QSR or retail.
• Strong multitasking and communication skills.
• Proactive attitude and collaborative nature.

Responsibilities

• Assist the Brand Manager with planning and promotional execution.
• Support national promotions and track competitors' activities.
• Conduct monthly store visits to support franchisees.

Skills

Multitasking

Attention to detail

Communication

Collaboration

Education

Post-secondary education in Marketing, Business, or related field

Tools

Microsoft Office Suite

Job description

Brand Management Support
Assist the Brand Manager with annual planning, promotional execution, brand partnerships, and organizing marketing-related events and internal meetings.

Promotional Campaign Execution
Support the rollout of national promotions, including preparing sell sheets, franchise memos, email updates, and website content.

Third-Party Delivery Promotions
Collaborate on developing promotional strategies for delivery platforms—balancing creative ideation, guest appeal, and franchisee profitability.

Competitive Monitoring
Track competitor marketing activities and provide timely reports and insights to help inform marketing strategies.

Guest Experience & In-Store Marketing
Ensure successful execution of national point-of-sale materials and merchandising programs to elevate the in-store guest experience.

Franchisee Support & Field Visits
Conduct monthly store visits to support franchisees, strengthen operational understanding, and identify local marketing opportunities.

General Marketing Support
Contribute to marketing department initiatives and provide administrative support to both the Brand Manager and VP of Marketing as needed.

Requirements

Post-secondary education in Marketing, Business, or a related field.

1–2 years of marketing experience, ideally in QSR or retail.

Strong multitasking skills and high attention to detail.

Excellent written and verbal communication abilities.

Collaborative, positive attitude with a proactive approach to challenges.

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Ability to travel occasionally for store visits and events.

If you're passionate about brand marketing and thrive in a fast-paced, franchise-driven environment, we’d love to hear from you. This role offers the opportunity to help shape the presence and success of a beloved national brand across Canada.

Corporate Culture

This organization is proudly Canadian, with a strong sense of community, integrity, and hospitality at its core. Their culture is rooted in authenticity, teamwork, and an entrepreneurial spirit. They believe in recognizing contributions, empowering employees at every level, and maintaining an environment where people are encouraged to grow and bring their best selves to work. The team is passionate about delivering high-quality food, outstanding service, and genuine care for their guests and franchise partners alike.

Competitive salary and performance-based incentives.

Comprehensive benefits package, including health and dental coverage.

Opportunities for career advancement within a growing national brand.

A supportive and collaborative work environment that values innovation and initiative.

Regular team events and employee recognition programs.

A chance to make a meaningful impact on a beloved Canadian QSR brand.

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