Brand & Website Strategist

Daisy Co; Oakville; On-site; CAD 70,000 - 100,000; Full time

Job summary

Daisy Co is seeking a Brand Strategist to lead brand strategy and creative direction. The ideal candidate will have strong experience in digital branding, be fluent in platforms like Figma, and possess a deep curiosity for AI tools. This contract-to-hire role offers an opportunity to influence brand leadership in a dynamic environment.

Qualifications

• 5+ years in brand strategy or creative direction.
• Mastery of Figma and experience with no-code platforms.
• Hands-on experience with AI tools for brand storytelling.

Responsibilities

• Lead workshops for brand positioning and strategy.
• Drive creative direction across visual branding.
• Collaborate with UX/dev teams for brand consistency.

Skills

Brand Strategy

Creative Direction

Digital Branding

Fluency in AI tools

Communication

Tools

Figma

Webflow

WordPress

Framer

Job description

Produktiv is a digital venture studio that builds brands, websites, and products that perform. We launch startups, scale bold ideas, and transform early-stage products into standout digital experiences. We value speed, story, and systems—and we're looking for a Brand Strategist who’s not just creative, but also highly strategic, digitally fluent, and AI-curious.

This is a contract-to-hire role. If we align, this could evolve into a permanent position with equity, brand leadership, and long-term creative influence.

What You’ll Do

Brand Strategy & Positioning

• Lead or co-lead workshops with founders, stakeholders, and venture teams to define positioning, voice, vision, and brand personality
• Build brand strategy frameworks and messaging architectures that flow seamlessly into UX, copy, and digital product experiences
• Create naming directions, communication styles, and tone-of-voice guides for early-stage brands

Creative Direction for Digital Platforms

• Drive creative direction across brand visuals, working with internal designers or providing visual leadership yourself
• Use AI tools like Midjourney, ChatGPT, DALL·E, or Runway to accelerate concepting, ideation, and delivery
• Ensure brand systems come to life across web, video, motion, landing pages, and advertising
• Apply your visual thinking to help brands thrive on video-first platforms and rich web interfaces

Website & No-Code Branding

• Work closely with UX and dev teams to make sure the brand scales across no-code and low-code platforms like Webflow, Framer, and WordPress
• Translate brand identities into Figma-ready systems that support scalable web builds
• Collaborate on content structure, UI components, and design tokens to build seamless brand/product alignment

You Might Be a Fit If You...

• Have 5+ years of experience in brand strategy, creative direction, or digital branding
• Are a Figma master—fluent in everything from design systems and component libraries to real-time collaboration and prototyping
• Have hands-on experience with branding across Webflow, WordPress, or Framer
• Have led or facilitated brand strategy workshops and can guide founders with confidence
• Have a deep curiosity and real-world use of AI tools for creative direction, brand storytelling, and idea generation
• Are a strong communicator and love to create educational content (video walkthroughs, how-tos, Loom presentations, etc.)
• Bonus: You have a portfolio of how-to content, tutorials, or educational brand strategy/design work (and we’ll pay you extra for that)

Tools & Deliverables You’ll Touch

• Figma (daily)
• Brand Strategy Frameworks
• Naming, Messaging, and Positioning Documents
• Moodboards and Creative Territories
• Brand Kits and Digital Style Guides
• AI-enhanced Concept Art and Creative Copy
• Web-Ready Design Systems (component libraries, templates, mockups)

Send us your portfolio, a short note on your branding approach, and 2–3 examples that show your ability to blend storytelling, systems, and standout visual direction. Bonus points for Looms, case studies, or content you’ve created for other creatives.