Brand Specialist - Surrey Honda

OpenRoad Auto Group; Surrey; On-site; CAD 45,000 - 75,000; Full time

Job summary

This innovative firm is seeking a Brand Specialist to enhance marketing efforts and drive sales at their Surrey dealership. In this dynamic role, you'll collaborate with various teams to create impactful campaigns, analyze data for strategic insights, and engage with customers to foster loyalty. With a commitment to employee growth and a culture of collaboration, this position offers an exciting opportunity to be part of a leading automotive retail group. Join a team that values transparency, innovation, and empowerment, and help shape the future of customer experience in the automotive industry.

Benefits

Discounted Vehicle Purchasing Program

Boot Allowance

Computer Rebate Program

Employee Referral Program

Employer RRSP Matching

Comprehensive Health and Dental Plan

Internal Training and Development Opportunities

Recognition and Engagement Events

Qualifications

• Strong background in marketing with a focus on promotional campaigns.
• Experience in data analysis and understanding dealership needs.

Responsibilities

• Develop and execute marketing campaigns to increase sales and awareness.
• Collaborate with teams to strategize and implement marketing initiatives.

Skills

Marketing Strategy

Data Analysis

Email Campaign Management

Event Planning

Customer Relationship Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Email Marketing Software

Social Media Platforms

Data Analytics Tools

Job description

ULIMITED POSSIBILITIES AHEAD.

Position:
Brand Specialist
Status:
Full-Time

Dealership:
Surrey Honda
Department:
Sales

We believe in doing good for our customers and for ourselves. Whether it's launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 21 automotive brands across 34 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada's Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

A Career at OpenRoad Means You'll Enjoy:

• Opportunity to work with a variety of OEM BRANDS including; Acura, Audi, BMW, Genesis, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
• Amazing Incentives including but not limited to: Discounted Vehicle Purchasing Program, Boot Allowance, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching
• Internal and external training & development opportunities for skill-development and growth
• Be part of a collaborative, friendly and progressive work culture with an emphasis on transparency, innovation, relationship and empowerment
• Comprehensive extended health and dental plan, tailored around Associate wellness
• Recognition and Engagement Events!

Your Contribution:

• Deliver promotions and campaigns that increase traffic, leads, awareness and sales
• Work daily in a designated region with a Vice President of Regional Operations and dealership sales and fixed operations management to develop growth strategies and execute campaigns that grow marketing and sales results for dealership accounts
• Understand the needs of each dealership department through research and data analysis
• Create and send email and direct mail campaigns, ensuring content accuracy and pulling database lists to generate leads, increase awareness and support sales
• Develop and execute micro campaign strategies leveraging targeted opportunities and customer databases
• Work with the vice presidents and managers in regional dealership operations and corporate marketing, to deliver external and in-store events, including model launches, private sales, and scheduling and supervision of event staff
• Proactively suggest and plan special seasonal campaigns and community engagement opportunities for dealership accounts
• Work with the creative and digital marketing teams to strategize, create and implement activations to increase sales and service traffic for assigned dealership accounts
• Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
• Come up with advertising strategy and create traditional media and digital media plans and creative briefs to support monthly sales campaigns, working closely with internal and external media partners
• Work with a media buyer, digital buying team and creative services team to ensure ads are properly created and scheduled to ensure production deadlines are met
• Assist with executing corporate group-wide campaigns and projects, ensuring compliance and good understanding at the store level
• Exercise dealership marketing budget controls, and process invoices
• Work on, support and supervise video productions and organic social media posts and initiatives
• Uphold company and department policies, practices and systems
• Provide additional coordination and marketing support as required
• This position will be expected to perform other duties as assigned by management

Internal Candidates MUST apply by filling out the Internal Endorsement Form on SharePoint. Failure to complete the form will cause a delay in your application.

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US!

We thank all those that have applied. Only those considered for the position will be contacted.