Brand & Performance Insights Strategist

BRP; Dorval; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading recreational vehicle manufacturer in Quebec is seeking a Brand & Performance Insights Strategist to analyze marketing performance and derive actionable insights to inform strategies. The ideal candidate has over 5 years of experience in GTM strategy and strong analytical skills. The position offers the opportunity to work cross-functionally and contribute to significant business decisions.

Benefits

Annual bonus based on performance

Generous paid time off

Pension plan

Industry-leading healthcare

Flexible work schedule

Qualifications

• 5+ years of experience in GTM strategy, performance, insights, and/or marketing analysis.
• Demonstrated ability to turn complex data into clear, actionable stories.
• Proficient in data interpretation, visualization, and storytelling.

Responsibilities

• Analyze marketing performance and conduct strategic deep dives into consumer data.
• Build executive-level presentations to inform GTM strategies.
• Monitor and report on marketing performance with data-driven insights.

Skills

GTM strategy

Analytical skills

Data interpretation

Collaboration

Fluent in English

Education

Bachelor's degree or equivalent

Job description

We are looking for a Brand & Performance Insights Strategist to join the Insights Team for a 12-month mandate. Reporting to the Brand & Performance Insights Manager, you will play a central role in translating data into insights — and insight into action.

You will be responsible for analyzing marketing performance and conducting strategic deep dives into consumer, market, and competitive data — with the goal of informing Sea-Doo’s Go-To-Market (GTM) strategies and brand priorities. Working cross-functionally with Brand Strategy, Market Research, Customer Analytics, and Digital Analytics teams, you will synthesize inputs and connect dots across multiple sources to uncover strategic insights and deliver tangible, high-impact recommendations.

Your work will help Sea-Doo stay ahead of market shifts, address brand risks, and capitalize on emerging opportunities.

YOU'LL HAVE THE OPPORTUNITY TO:

• Consolidate consumer, market, and performance data from multiple teams and platforms.
• Interpret and analyze complex datasets to generate actionable insights and identify business opportunities.
• Monitor and report on marketing performance, explaining both successes and areas for improvement with data-driven hypotheses.
• Understand and anticipate consumer behavior trends to flag risks and uncover growth levers (audiences, market prioritization, channel-mix, etc.).
• Build executive-level presentations, turning insights into compelling narratives that inform GTM strategies and business decisions.
• Help define and refine GTM roadmaps by identifying unmet consumer needs, competitive gaps, and emerging market opportunities.
• Act as a strategic advisor, proactively guiding stakeholders with recommendations based on an integrated view of the business, market, and customer landscape.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• 5+ years of experience in GTM strategy, performance, insights, and/or marketing analysis.
• A strategic thinker with strong analytical skills and a demonstrated ability to turn complex data into clear, actionable stories.
• A natural connector who thrives in cross-functional settings and is comfortable navigating ambiguity.
• Proficient in data interpretation, visualization, and storytelling — especially for executive and non-technical audiences.
• Fluent in English (French is a strong asset).
• Curious, autonomous, and highly collaborative — you take initiative and follow through.

Do you have other qualifications? Tell us what is unique about you, and why you would be a great addition to the team.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs, and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

We value diversity and strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, can grow, and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — you want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time off
• Pension plan
• Collective savings opportunities
• Industry-leading healthcare fully paid by BRP

Feel-good perks include:

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Headquartered in Valcourt, Quebec, our company is rooted in ingenuity and customer focus. We operate manufacturing facilities across Canada, the US, Mexico, Finland, Australia, and Austria, with a workforce of nearly 16,500 driven individuals. We believe that at work, as in life, it’s not about the destination, but the journey.

#LI-EF1 #LI-Hybrid