Brand Marketing Senior Associate (Contract)

PwC; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading consulting firm in Toronto is seeking a Senior Marketing Associate. This pivotal role involves executing integrated marketing campaigns and enhancing brand visibility. The ideal candidate has strong project management skills and experience in B2B marketing. The position offers a competitive compensation package and a supportive work environment.

Benefits

Competitive compensation package

Inclusive benefits

Flexibility programs

Qualifications

• Proven experience in B2B and/or professional services marketing.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent writing and editing skills with attention to detail.

Responsibilities

• Act as a brand guardian ensuring alignment with visual identity.
• Collaborate with teams for development of brand assets.
• Manage execution of integrated marketing campaigns across channels.

Skills

B2B marketing

Project management

Writing and editing

CRM platforms

Digital marketing

Tools

Salesforce Marketing Cloud

Job description

At PwC, our people in brand management, marketing, and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets.

Role: Senior Marketing Associate, Brand Team

You will play a pivotal role in shaping and executing integrated marketing campaigns that elevate PwC's brand. This role is ideal for a strategic thinker with strong execution skills, a passion for storytelling, and a deep understanding of building brand equity in a competitive market.

Responsibilities include:

• Act as a brand guardian by reviewing and approving marketing assets to ensure alignment with PwC's visual identity, tone of voice, and messaging standards across all channels.
• Collaborate with cross-functional teams to manage the development and delivery of brand assets, ensuring compliance with regulatory and brand governance requirements.
• Maintain and evolve brand governance frameworks, including toolkits, templates, and training resources.
• Manage end-to-end execution of integrated marketing campaigns across digital, social, email, and paid media channels.
• Write and edit high-quality marketing materials aligned with PwC brand guidelines.
• Serve as the primary liaison with media agencies, overseeing asset delivery and traffic coordination.
• Ensure campaign compliance with French language requirements and collaborate with QC-based marketers for approvals.
• Track campaign performance using tools like Salesforce Marketing Cloud and maintain accurate campaign data.
• Contribute to post-campaign reporting to inform future strategies.

Qualifications and Skills:

• This is a 6-month full-time contract opportunity.
• Proven experience in B2B and/or professional services marketing.
• Strong project management skills with the ability to manage multiple priorities.
• Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud).
• Excellent writing and editing skills with attention to detail.
• Demonstrated commitment to diversity, equity, inclusion, and belonging.
• Ability to build relationships and influence across teams and levels.

Why you'll love PwC

We're inspiring and empowering our people to change the world. Powered by the latest technology, you'll be part of diverse teams helping clients build trust and deliver outcomes. We offer a competitive compensation package, inclusive benefits, and flexibility programs to support your wellbeing. Learn more about our application process and rewards at: https://jobs-ca.pwc.com/ca/en/life-at-pwc

We acknowledge the land of the First Nations, Métis, and Inuit Peoples and commit to allyship and reconciliation. Our community values inclusivity and belonging, reflecting the society we serve. We provide accommodations throughout the application and employment process; please let us know if you require assistance.