Brand Marketing Manager - Grills (Contract)

Napoleon; Barrie; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading company in innovative engineering is looking for a Brand Marketing Manager for Grills. This role is responsible for developing marketing strategies that drive brand awareness and consumer conversion. The ideal candidate will have significant experience in brand marketing and a strong track record in managing campaigns and collaborating with multi-functional teams.

Qualifications

• Minimum 5 years of Brand Marketing experience.
• Experience in Consumer Packaged Goods or Hard Goods preferred.
• Sales experience and team management experience are assets.

Responsibilities

• Develop and execute marketing strategies for brand growth.
• Manage the Brand Marketing budget and collaborate with stakeholders.
• Lead the planning process for annual marketing objectives.

Skills

Brand Marketing

Consumer Research

Project Management

Education

Undergraduate degree in Marketing

MBA

Tools

MS Office

Job description

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers’ home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a world-side scale.

The warmth and experience that Napoleon products brings to the homes of our customers transcends borders, language, and cultures to enhance everyday living across the globe. Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

Title: Brand Marketing Manager - Grills

Reports to: Director Brand Marketing

Hybrid Contract: 18 months

Job Purpose: The Grills Brand Marketing Manager will develop & execute winning Marketing strategy, commercialization plans and programs to drive brand awareness, brand equity, market share, consumer conversion and sales growth across a variety of channels in North America. The Grills Brand Marketing Manager will collaborate across multi-functional stakeholder groups to develop, align, and execute the Marketing plans while remaining flexible to capitalize on emerging opportunities.

Key Responsibilities and Accountabilities:

• Plan, develop & execute a wide variety of B2B and B2C brand and customer advertising, marketing collateral, channel/customer programs, promotions, price books, website content, point of sale communications & merchandising solutions. Collaborate externally with creative partners to develop public relations & advertising campaigns. Collaborate with internal teams including: design, digital, photography/videography in creating assets for campaigns.

• Participate in Stage Gate meetings for grills business, review R&D/Product Marketing pipeline projects, provide Brand Marketing commercial plan input and alignment to launch timelines. Develop new product commercialization plans/programs and coordinate photography/videography, packaging development and asset development with internal teams and external partners. Ensure excellence in execution of programs & adherence to critical trade milestones for communication and new product launch/season readiness launch windows.

• Lead annual grills planning process, collaborating cross functionally to develop the plan and budget that delivers business objectives. Collaborate with digital marketing team to develop integrated communication programs. Then gain internal alignment and communicate the plan to key stakeholders.

• Develop strong external vendor/supplier relationships to ensure best in class creative/program development & execution.

• Be the voice of North American grill consumers to the business & continue to evolve our understanding of them, recommending & leading consumer research initiatives in collaboration with product marketing.

• Manage Grills Brand Marketing budget and provide quarterly financial updates.

• Be a strong brand guardian both internally across the organization and externally, ensuring adherence to brand standards.

• Collaborate and liaise with international grills Marketing colleagues & sharing best practices.

Education and Experience:

• Undergraduate degree or comparable post-secondary education in Marketing, Business, Commerce with a major/focus in Marketing. MBA an asset.

• Minimum 5 years of Brand Marketing experience. Consumer Packaged Good or Hard Goods experience preferred.

• Sales experience an asset. Experience coaching and managing a direct report an asset.

• Proficient in MS Office applications: Word, PowerPoint, Excel.

• Must be able to accommodate occasional travel.

The Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain Associates with disabilities. This includes providing accessibility across all stages of the employment cycle. Accommodation is available upon request.

We thank you for your interest in The Napoleon Group of Companies and for participating in our competition. Only those candidates selected for consideration will be contacted.