Brand Marketing Manager - Grills

Wolf Steel Ltd; Barrie; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

Wolf Steel Ltd is seeking a dynamic Brand Marketing Manager for Grills to execute innovative marketing strategies that drive brand awareness and sales growth. The ideal candidate will have a strong background in brand marketing, teamwork, and collaboration, and will manage a comprehensive marketing budget while representing consumer interests.

Qualifications

• Minimum of 5 years of experience in Brand Marketing, preferably in Consumer Packaged Goods or Hard Goods.
• Sales experience and experience managing a team are assets.
• Willingness to travel occasionally.

Responsibilities

• Develop and execute B2B and B2C marketing campaigns.
• Lead annual planning for the grills category with cross-functional collaboration.
• Manage the Grills Brand Marketing budget and provide quarterly financial updates.

Skills

Brand Marketing

B2B Marketing

B2C Marketing

Sales

Microsoft Office

Project Management

Education

Bachelor’s degree in Marketing, Business, or Commerce

MBA

Job description

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service, and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers’ home comfort needs. While we are proudly Canadian, Napoleon also operates on a global scale.

The warmth and experience that Napoleon products bring to our customers' homes transcend borders, language, and cultures to enhance everyday living across the globe. Throughout North America, Europe, South America, and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

Title: Brand Marketing Manager - Grills

Reports to: Director of Brand Marketing

Contract Type: Hybrid, 18 months

Job Purpose: The Grills Brand Marketing Manager will develop and execute marketing strategies, commercialization plans, and programs to drive brand awareness, brand equity, market share, consumer conversion, and sales growth across various channels in North America. The manager will collaborate with cross-functional teams to develop, align, and implement marketing plans, remaining flexible to capitalize on emerging opportunities.

Key Responsibilities and Accountabilities:

• Develop and execute B2B and B2C marketing campaigns, including advertising, collateral, channel programs, promotions, price books, website content, point of sale materials, and merchandising solutions. Collaborate with creative partners and internal teams to develop campaign assets.
• Participate in Stage Gate meetings for the grills business, review R&D and product pipeline projects, and provide input on commercial plans and launch timelines. Develop commercialization plans for new products, coordinating photography, packaging, and asset development.
• Lead annual planning for the grills category, collaborating across functions to develop the plan and budget aligned with business objectives. Work with digital marketing to develop integrated communication programs and communicate plans to stakeholders.
• Build and maintain relationships with external vendors and suppliers to ensure top-quality creative and program execution.
• Represent the voice of North American grill consumers, recommending research initiatives to better understand customer needs and preferences.
• Manage the Grills Brand Marketing budget and provide quarterly financial updates.
• Act as a brand guardian internally and externally, ensuring adherence to brand standards.
• Collaborate with international marketing colleagues to share best practices.

Education and Experience:

• Bachelor’s degree or equivalent in Marketing, Business, or Commerce; MBA is an asset.
• Minimum of 5 years of experience in Brand Marketing, preferably in Consumer Packaged Goods or Hard Goods.
• Sales experience and experience managing a team are assets.
• Proficiency in MS Office applications.
• Willingness to travel occasionally.

The Napoleon Group of Companies is committed to fair and accessible employment practices, providing accommodations upon request throughout the employment cycle. Only candidates selected for consideration will be contacted.