Brand Marketing Manager

UFC is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.

UFC's Toronto, Canada office has a rare and unique opportunity for a Marketing and Brand Manager to join the team. The selected candidate will be responsible for leading, planning, and executing the marketing direction of UFC initiatives for Canada.

This position will primarily support various content marketing efforts, while also extending to support multiple departments to develop initiatives that enhance the brand and business outcome across Canada.

This is a role to join the team in the Toronto, Canada office.

• Drive UFC marketing and brand activities, ensuring alignment with company vision and strategy. As strategic changes evolve, ensures consistent market execution is developed and maintained.
• Maintain brand integrity and compliance across product lines, marketing materials and all other internal and external communications as they pertain to the UFC brand.
• Direct the development of media buying and planning to promote UFC content and create ticket demand for UFC live events held in Canada.
• Ensure that content partners have all necessary marketing materials and work with them to create materials compliant with UFC brand guidelines.
• Work to identify possible events in market for a UFC Fan Experience, in collaboration with global brand team, pulling together location plans and assisting with execution on the ground.
• Lead marketing of UFC Fight Pass in Canada.
• Lead organic marketing initiatives, including email campaigns, CRM and digital advertising, ensuring alignment with overall strategy.
• Regularly track results and prepare monthly reports for circulation to the Executive team.
• Manage relationship with and the performance of territorial advertising and marketing agencies.
• Manage marketing budgets for events and campaigns, ensuring effective resource allocation and spend tracking.
• Collaborate with a wide variety of functional areas such as content, social/digital, sponsorship sales, creative, product teams, public relations, research and operations to execute specific marketing initiatives.
• Set and track brand health metrics and drives the development of brand tracking across products.
• Lead identification and execution of market research to support marketing and brand plans.
• Provide advice and counsel to senior business leaders about strategic opportunities to grow the UFC brand and our financial results.
• Other tasks, projects and responsibilities as assigned.

• Bachelor’s degree in Marketing, Business or other related area.
• 5-7 years of relevant experience in marketing and or sports marketing.
• Demonstrated strength in marketing competencies with success in content/event marketing and brand positioning/development.
• Proven ability to develop and implement both strategic and tactical initiatives. Ability to focus on long-term and short-term needs simultaneously.
• Demonstrated leadership in project management and brand management. Ability to take creative ideas and ground them in the brand’s strategy and back them up with strong business cases on consumer and customer research.
• Teamwork, project management skills and creativity a must.
• Excellent written and verbal communication skills.
• Detail oriented and creative.
• Proficient in Microsoft Word, PowerPoint, Excel, social media applications.

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.