Brand Marketing Manager

Bed Bath & Beyond; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Employee discount

Hybrid work model

Career development

Job summary

Hush is seeking a Manager, Brand Marketing to build the brand function from the ground up, defining strategy and owning execution end-to-end.

The role leads integrated campaigns, partnerships, affiliate program, PR, and community management, with a hybrid work model and a focus on data-driven brand impact.

Qualifications

• University degree in Business, Marketing or Communications.
• 5–8 years in brand marketing, PR or related consumer/retail brand.
• Experience across integrated campaigns, partnerships, PR, affiliates, and online communities.

Responsibilities

• Build and communicate a comprehensive brand marketing strategy.
• Lead integrated campaigns across owned, earned, paid channels.
• Identify and manage brand partnerships and collaborations.
• Develop and manage an affiliate program.
• Develop PR and communications strategy.
• Lead online community management on Reddit and other platforms.
• Own organic social strategy and content.
• Establish reporting frameworks with KPIs.
• Collaborate with performance marketing, ecommerce and product teams.
• Manage budget planning, forecasting, and vendor relationships.

Skills

Brand marketing

PR/comms

Affiliate marketing

Online community management

Social media strategy

Data-driven marketing

Cross-functional collaboration

Storytelling

Project management

Education

University degree in Business, Marketing or Communications

Job description

Hush is excited to be looking for a Manager, Brand Marketing position. This is an inaugural role, giving you the opportunity to build Hush's brand marketing function from the ground up: defining the strategy, standing up the channels, and owning execution end-to-end.

In this role you will:

• Build and communicate a comprehensive brand marketing strategy that drives top and mid funnel growth, awareness, and affinity for Hush
• Lead integrated marketing campaigns from concept through execution, bringing together owned, earned, and paid channels around a single strategy, narrative, and timeline
• Identify, negotiate, and manage brand partnerships and collaborations that expand Hush's reach and reinforce brand positioning
• Build and scale an affiliate marketing program centered on sleep & traditional media publications, identifying the right partners and structuring the program to drive incremental, high-quality traffic
• Develop and manage a PR and communications strategy, including media relations, press opportunities, and brand storytelling that elevates Hush's voice in market
• Lead online community management, including a dedicated presence on Reddit and other community platforms, engaging authentically to build trust and brand advocacy
• Own organic social strategy and execution, developing a content approach that builds community and drives cultural relevance across platforms
• Establish reporting frameworks and KPIs to measure brand health, funnel impact, and ROI across all brand marketing channels, given the inaugural nature of the role
• Collaborate cross-functionally with performance marketing, ecommerce, and product teams to ensure brand initiatives support broader growth goals
• Manage budget planning, forecasting, and vendor/agency relationships across all brand marketing channels

The Qualifications and Experience we like to see:

• University Degree in Business, Marketing, Communications, or a related discipline
• 5-8 years of demonstrated experience in brand marketing, PR/comms, or a related discipline for a consumer, DTC, or retail brand
• Direct experience across at least several of the following: integrated marketing campaigns, brand partnerships, PR/comms, affiliates, online community management
• A builder's mindset. Comfortable operating without an existing playbook, and energized by the opportunity to define strategy and execution from scratch
• Strong storytelling instincts, with the ability to translate brand positioning into compelling content and campaigns across channels
• Highly collaborative, with the ability to partner cross-functionally with performance marketing, ecommerce, and merchant teams
• Comfortable working with data to measure brand impact, even in channels that are traditionally harder to attribute
• Strong project management skills, sense of initiative, and attention to detail
• Creative thinker who can bring in new ideas and execute on them independently
• Willingness to work some evenings and weekends to support activations and events as needed

Why members of our team love working at Hush:

• Competitive salary
• Medical, vision, and dental insurance
• Associatediscount on our products
• Diverse and inclusive work environment
• Investment in training, mentoring, and career development
• Hybrid work environment

Additional Information

This is a current open position. The salary range for this position is $80,000.00 - $100,000.00 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

Inclusion & Belonging

We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.