Brand Marketing Coordinator (12 month FTC)

Yoto; Toronto; Remote; CAD 90,000 - 100,000; Full time

Job summary

A digital audio company in Toronto seeks a Marketing Coordinator to lead social media strategies and influencer campaigns. The role involves content creation, community management, and cross-functional collaboration to drive brand awareness. The ideal candidate has 2+ years' experience, strategic and creative thinking, and is comfortable in a fast-paced environment. Salary range is CAD$90,000 – CAD$100,000 based on experience.

Benefits

Health and wellness allowance

Generous vacation and leave policies

Employee referral bonus

Qualifications

• At least 2 years experience in a similar role focusing on the Canadian market.
• A self-starter and clear communicator.
• Comfortable with a fast-paced scale-up environment.

Responsibilities

• Own the CA social content calendar including planning and localization.
• Manage daily posting and UGC curation.
• Lead outreach, negotiation, and content briefing for influencer marketing.

Skills

Content creation

Community management

Influencer marketing

Strategic thinking

Cross-functional collaboration

Job description

Overview

The Marketing Coordinator will lead execution of Yoto’s social and influencer strategy in Canada. This role balances hands-on delivery with campaign oversight, agency coordination, and team alignment. It combines content development, community management, influencer campaign execution, and reporting. The Coordinator will serve as the key CA contact for global leads and ensure all social and influencer activity drives brand awareness, family acquisition, and revenue growth.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels. We also create Yoto Originals.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 200 employees spread across the UK, US, France, Australia, Canada, Singapore, the Netherlands, Romania and China.

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

What you’ll be doing

Content creation and calendar management

• Own the CA social content calendar, including planning, briefing, and localisation.
• This will feed into global and NA socials with the potential for CA-specific channels in the future.
• Own the ideation and briefing process for CA-specific content—develop creative concepts, brief the design team, and collaborate with local content creators to deliver market-relevant assets.

Channel and community management

• Manage daily posting, story reposting, and UGC curation.
• Respond to comments in brand tone and escalate customer issues to the customer happiness team.
• Work with global social leads on complex responses.

Influencer marketing

• Own the campaign briefing process with objectives, deliverables, and timelines.
• Identify, vet, and contract influencers with support from the global team.
• Lead outreach, negotiation, and content briefing.
• Review content for quality, compliance, and brand fit.
• Monitor go-live posts and performance, resolving issues quickly.
• Track and share campaign metrics including CPM, impressions, engagement, CTR, CVR, and revenue.

General Marketing support

• Support CA product launches and market-specific campaigns.
• Manage CA marketing calendar and event planning.
• Process CA vendor invoices and manage the relevant portions of the US budget including monthly reconciliation.
• Provide insights on CA market trends and opportunities.

Collaboration and reporting

• Work with global paid media teams to align organic and paid content.
• Share performance reports quarterly.
• Surface competitor and market insights.

What you’ll bring

• At least 2 years experience either brand or agency side in a similar role, focusing on the Canadian market.
• A self-starter, clear communicator and a fast learner.
• A strategic and creative thinker.
• Works well with cross-functional teams across different timezones and fosters a collaborative environment within the marketing team.
• Able to quickly adapt to changing market conditions and company priorities.
• Focused on achieving measurable outcomes and meeting ambitious targets.
• Comfortable with the ambiguity of working in a fast paced scaleup environment.

Salary

CAD$90,000 – CAD$100,000 based on experience.

What you can expect from us

• Flexibility: A choice based approach – remote work from home with occasional travel to our Brooklyn office, as required. Our work-from-anywhere policy allows you to work from a different location for a temporary period.
• Financial: Life Assurance / Group Life & Disability insurance from day one via Allianz. Group Registered Retirement Savings Plan with Yoto contributing 3% toward your pension. Generous employee referral bonus scheme.
• Health & Wellness: Fully funded Healthcare plan (Bronze) provided by Manulife. A CA$40 monthly wellness allowance for activities prioritising wellbeing. Notion covers additional details on sickness absence.
• Time Off: 20 vacation days, 9 public holidays, plus extra accrued days. Birthday day off, and an extra day for every year worked after 2 years (up to 5 extra days). After 4 years, eligibility for a sabbatical up to 3 months.
• Family-friendly leave and other benefits to support employees and families.
• People & Planet: Up to 2 volunteer days a year. Book allowance up to CA$80 per year for professional development.
• Perks: Your own Yoto player and starter pack of cards. Regular company socials and celebrations, including YotoFest.

Equity and Diversity

At Yoto, we value flexibility and strive to build a diverse, inclusive, and equitable environment where everyone can thrive. Our DEI group meets regularly to amplify diverse voices and perspectives. Hiring decisions focus on skills, experience, and passion, and we invite individuals from all backgrounds to explore opportunities with us. Learn more about our commitment on our website.

Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will come through Teamtailor, our application tracking system.