Brand Manager - Toddler & Whitespace

Reckitt; Ottawa; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading company in health, hygiene, and nutrition brands is seeking a Brand Manager to lead brand portfolio while leveraging consumer understanding. The role requires strategic capabilities, project management skills, and oversight of brand performance, fostering strong relationships within the marketing community.

Benefits

Parental benefits

Employee Assistance Program for mental health

Life insurance for all employees

Global share plans

Short-term incentives for outstanding results

Qualifications

• Minimum 5 years’ experience in brand management for consumer-packaged goods.
• Strong strategic capabilities in developing brand strategy.
• Experience with digital applications and strategies.

Responsibilities

• Build strategic brand direction and long-term brand vision.
• Manage financial requirements including sales and pricing.
• Provide effective communication guidance and ensure tactics build brand equity.

Skills

Data Analysis

Ecommerce

Digital Marketing Expertise

Brand Management

Project Management

Analysing sales

Customer Relationship Management (CRM)

Education

University degree in Business Management

Job description

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organization, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

This role is responsible for leading the brand portfolio by building the strategic direction leveraging consumer understanding, develop communication to consumers and healthcare professionals, packaging, innovation and evaluate financial performance. This position needs to balance creative/communication skills with critical thinking, project management and performance measurement. This individual must be able to partner and guide executional teams (internal & external), manage conflicting priorities, understand the bigger picture, and can deal with ambiguity.

Your responsibilities

Build Strategic Brand Direction and Long-Term Brand Vision

• Help create a vision and long-term strategic direction for the portfolio that is consistent with business priorities and objectives
• Build superior brand equity to create a strong brand image with consumers and medical customers through strong communication, messaging and brand equity platform
• Identify research needs to better understand consumer / customer behavior and to identify future growth opportunities and new brand opportunities. Can effectively translate multiple sources of research data into insights and opportunities for growth.
• Work with Brand Innovation Manager to ensure future innovation reflects consumer understanding, brand direction and financial expectations. Leads commercialization to market, identifying key risks and contingencies.

Brand Performance and Growth

• Continuously oversee brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment on brand performance. Provides recommendations to enhance performance.
• Manage financial requirements including sales, P&L, pricing and sales forecasting against marketing plan objectives
• Develop strong relationships with global & NA counterparts sharing and understanding opportunities and direction to drive higher brand performance.

Brand Execution Guidance and Communication

• Provide effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging)
• Provide clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business priorities and objectives.
• Manage Assistant Brand Manager who provides monthly updates for business review and monitor market performance, responsible for successful executions working with different functions as per business review and Business plan
• Partner with external agencies and senior manager to build messaging and creative direction to guide all marketing channels as they implement the brand vision through the tactical plans.

Competencies

• Builds a collaborative, positive cross functional team environment and strong working relationships with seniors, channels, brand and associate brand managers and outside agencies.
• Is flexible and considers diverse views and perspectives when developing recommendations, providing clear guidance and working with multiple layers of decision makers to gain alignment in direction
• Strong, positive communicator providing big picture understanding, setting expectations for others and influencing others to effectively deliver against brand and business performance
• Ability to manage multiple priorities and see the patterns and big picture in relationships and processes to balance uncertainties and trade-offs to achieve desired business results in a timely manner.
• Proactively seeks feedback and opportunities to learn and improve. Can adjust, adapt, respond and be resourceful in the face of change and maintain equilibrium under pressure
• Effective at delegation and coaching to get things done through others and following up on effectiveness of execution
• Constantly looks for opportunities for improvements in work processes and is proactive in working with others to reach an improved outcome

This role is not currently sponsoring visas or considering international movement at this time.

The experience we're looking for

• University degree in Business Management with a focus in marketing or strategic planning
  
• Minimum 5 years’ experience in brand management for consumer-packaged goods (or relevant) organization. Preferable to have experience in Nutrition industry
  
• Strong strategic capabilities in developing brand strategy / business planning, brand equity and positioning
  
• Lead innovation projects to market
  
• Project management experience in a matrix (accountable for results w/o direct line authority)
  
• Experience organizing and prioritizing multiple initiatives for yourself and those lead by others to meet timelines and budgets
  
• Experience with digital applications and strategies to drive brand equity and engagement
  
• Market research and consumer tracking techniques and their application
  
• Delegation and coaching / guidance to other managers and support staff
  
• Worked with consumer, medical and retail channels to drive brand performance
  
• Experience working within strict regulatory & legal environments.
  
• Financial management, sales analysis and forecasting
  

#LI-Hybrid

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.