Brand Manager, Eucerin

Your Responsibilities

• Contribute to the long-term brand strategy development
• Assess Eucerin introduction into new segments/categories, including identifying white space opportunities, expansion areas and developing a strong product innovation pipeline for brand’s profitable success
• Continuous monitoring of consumer and professional needs/trends, as well as of competitors, to derive conclusions for a winning category strategy
• Strategic and conceptual advancement and development of product innovation
• Develop long-term financial scenarios for the evaluation of existing and new categories
• Define & steer market research aligned with strategic business needs
• Orchestrate Marketing plans implementation and execution across the organization to meet brand’s objectives
• Develop communication platforms and creative via briefings, workshops, and agency steering and collaboration
• Review and contribute to the development of ATL communications (digitally focused) and brand integrations, media plans, editorial calendars, digital channels, social & PR calendars
• Partner with Shopper & Customer Marketing/Trade Marketing teams to secure successful implementation of BTL activities in key channels & customer
• Collaborate strongly with global & US teams
• Team leadership, active coaching and development for direct report and peers
• Budget Management and accountability for P&L development

Your Profile

• Brand management experience in cosmetics, OTC or CPG
• Strong understanding of skin and the science of skincare, as well as experience with the Dermatology community/OTC (preferred)
• Entrepreneurship mindset with a sense of accountability and the will to go above and beyond the job description
• A strong sense of purpose, make our products available and known to all Canadian consumers
• Very strategic mindset, capable of seeing the big picture and zoom in and deep dive into topics
• BS/BA in Marketing
• Experience in financial analysis, business case development and strong skillset in P&L, SOI, and Budget management (strong asset)
• Strong knowledge of marketing principals, as well as analytical skills
• Excellent communication skills and interpersonal skills, bilingualism an asset
• Must be results-oriented, organized, demonstrating the ability to lead and motivate others

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, Coppertone, Elastoplast, and Aquaphor. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Are you a dynamic and strategic brand leader with a passion for skincare and consumer products? Eucerin, a trusted leader in dermatology skincare, is expanding its team in Canada and looking for a Brand Manager to take the reins of our growing brand presence.

As the Brand Manager, you will play a pivotal role in driving the Eucerin brand strategy and execution across the Canadian market. You will be responsible for leading cross-functional teams, developing impactful marketing campaigns, and ensuring that Eucerin’s trusted reputation continues to grow among consumers. This is an exciting opportunity to make a meaningful impact within an iconic brand while shaping the future of skincare in Canada.

Eucerin is a Global Leader in the Mass Medical Skincare market bringing Skin science & Medical expertise to millions of consumers. More than a brand, we believe in the life changing power of Dermatological Skincare. As a Therapeutic brand challenger in Canada with products for Dry skin or Eczema, we continue to grow the brand further by extending to new categories.

Additional Information

WHAT YOU CAN EXPECT FROM BEIERSDORF NORTH AMERICA

You will join an entrepreneurial, innovative, and fast paced culture where every employee’s contributions make a big impact. Our teams act with Care, Simplicity, Courage, and Trust to continuously improve as leaders and deliver superior skin care products.

At Beiersdorf, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential.

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly to make arrangements.

CARE FOR SKIN – CARE FOR PEOPLE