Brand Manager – Development & Portfolio Strategy (12mo)

Groupe Marcelle Inc.; Montreal (administrative region); Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Groupe Marcelle Inc. in Montreal, QC, Canada, is seeking a Brand Manager for development and portfolio strategy to cover a 14‑month maternity leave.

Reporting to the Senior Brand Manager, you will steer product development, drive the brand's innovation and launch strategy, and manage the portfolio lifecycle across four brands in a hybrid work setting. Ideal candidates have at least five years of marketing and communications experience, knowledge of Nielsen and sales analysis tools, and a strong

Qualifications

• Bachelor's degree in communications and/or marketing or related field.
• At least five years of experience in marketing and communications, ideally in cosmetics or consumer goods.
• Strong ability to analyze and synthesize data to inform brand innovation and launches.
• Experience in market data analysis (e.g., Nielsen) and sales analysis tools.
• Good knowledge of Microsoft Office (Word, Excel, PowerPoint).
• Knowledge of the Canadian cosmetics market and drugstore retailers is an asset.

Responsibilities

• Develop sound business plans to deliver incremental brand profits.
• Understand the portfolio and make recommendations to improve it.
• Monitor competition, analyze market trends to drive growth.
• Lead launches with innovation and R&D teams and manage lifecycle.
• Collaborate with sales, purchasing, logistics, marketing, and finance on business cases.
• Provide pricing, margins, and distribution guidance to Senior Management.
• Plan 360° launch promotions and marketing campaigns.

Skills

Brand management

Market analysis

Data synthesis

Project management

Education

Bachelor's degree in communications and/or marketing

Tools

Microsoft Office

Nielsen

Job description

Groupe Marcelle Inc. in Montreal, QC, Canada, is seeking a Brand Manager for development and portfolio strategy to cover a 14‑month maternity leave.

Reporting to the Senior Brand Manager, you will steer product development, drive the brand's innovation and launch strategy, and manage the portfolio lifecycle across four brands in a hybrid work setting. Ideal candidates have at least five years of marketing and communications experience, knowledge of Nielsen and sales analysis tools, and a strong