Brand Manager (Contract 12- 18 months)

Wonderbrands; Golden Horseshoe; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to innovate and lead brand strategies in a fast-paced bakery environment. This role offers the chance to shape brand direction and drive growth in a competitive marketplace. With a focus on collaboration and strategic insight, you'll be at the forefront of brand management, influencing market performance and executing innovative initiatives. Join a company with a rich history and a commitment to quality, where your contributions can make a significant impact on beloved brands enjoyed by families across North America.

Qualifications

• 3-5 years of experience in Brand Marketing with a focus on strategy.
• Strong communication skills and ability to manage multiple projects.

Responsibilities

• Lead brand initiatives and develop growth strategies for competitive markets.
• Collaborate with internal teams and agency partners for campaign execution.

Skills

Brand Marketing

Project Management

Market Analysis

Communication Skills

Consumer Insights

Education

Bachelor's Degree in Business

Bachelor's Degree in Communications

Job description

Join to apply for the Brand Manager (Contract 12-18 months) role at Wonderbrands.

Ready For a Tasty New Challenge?

Goodbye ordinary! Hello wonder! We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands & products, enjoyed by families across North America. We are on a mission to deliver better, fresher tasting baked goods to all, blending modern technology with traditional baking methods to re-invent the future!

OPPORTUNITY

Do you have a passion to innovate and a desire to challenge the status quo? We seek team members with a growth mindset, eagerness to win, proven accomplishments, and excellent management skills. This role offers an opportunity to shape the future at a leading bakery company headquartered in Canada.

As Brand Manager, you will lead, develop strategies, and execute brand initiatives. You will be the primary expert on the brand, understanding all facets by retailer and geography, and uphold the brand strategy and integrity. This role is with a forward-thinking, fast-paced food production company.

PRIMARY RESPONSIBILITIES:

1. Brand & Category Leadership: Be the expert on your category and brands, developing strong partnerships internally to influence strategic direction.
2. Develop Brand Growth Strategies: Create long and short-term strategies to grow your brands in a competitive marketplace.
3. Track Market Performance & Brand Equity: Use market data and brand tracking to measure performance against objectives, collaborating on campaign execution across media.
4. Innovation Pipeline: Develop a pipeline leveraging consumer insights, trends, and identifying opportunities, especially in retail channels.
5. Project Management: Support cross-functional commercialization of product launches and renovations from concept to market execution.
6. Stakeholder Collaboration: Liaise with agency partners and internal teams including retail and field sales.

Job requirements:

• Bachelor’s Degree in Business/Communications or relevant field
• 3-5 years’ experience in Brand Marketing
• Self-motivated with high energy and a proactive attitude
• Ability to navigate organizational complexity and collaborate effectively
• Strong communication skills
• Understanding of syndicated data, consumer insights, and market results
• Attention to detail and ability to manage multiple projects
• Some travel (10%) within Canada
• Minimum 3 days/week on-site at Head Office with flexibility

About Wonderbrands:

Wonderbrands is a leading Canadian bakery with 140 years of experience, producing brands like Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa across 14 facilities. Now part of FGF Brands, we focus on innovation, supply chain excellence, and community investment, fostering an entrepreneurial and collaborative culture.