Brand Manager

Anker Innovations LTD; Vancouver; On-site; CAD 70,000 - 95,000; Full time

Job summary

Anker Innovations LTD is seeking a Brand Manager to drive brand strategy and marketing initiatives in Canada. This role involves increasing brand awareness, driving consumer engagement, and supporting business growth through collaboration with global teams. Candidates should have a Bachelor's degree in marketing and at least 4 years of experience in brand management.

Qualifications

• Minimum 4 years of experience in brand management or integrated marketing.
• Experience in consumer electronics, retail, or FMCG is preferred.
• Strong understanding of Canadian digital and retail channels.

Responsibilities

• Lead the development and execution of brand strategy tailored to the local market.
• Plan and execute 360° marketing campaigns across various channels.
• Monitor consumer behavior and emerging trends to inform strategy.

Skills

Strategic thinking

Project management

Communication

Collaboration

Marketing analytics

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Google Analytics

Meta Ads Manager

Job description

Join to apply for the Brand Manager role at Anker Innovations LTD

Join to apply for the Brand Manager role at Anker Innovations LTD

Anker Innovations LTD provided pay range

This range is provided by Anker Innovations LTD. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

70,000.00 / yr - $95,000.00 / yr

Direct message the job poster from Anker Innovations LTD

Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life Founded in 2011. We are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2000+ million USD in 2022.

Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, smart home and other fields, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular.

Today, we have a total of 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talents like you to join us!

For more information, please visit : https : / / us.anker.com /

About This Role :

As a key member of Anker’s Canadian brand team, you will lead the development and execution of brand strategy tailored to the local market. You’ll be responsible for increasing brand awareness, driving consumer engagement, and supporting business growth through integrated marketing initiatives. This role requires cross-functional collaboration with global HQ and regional teams to create seamless and impactful brand experiences across multiple touchpoints.

Key Responsibilities :

1. Annual Planning & Budget Management

• Build and manage the local brand marketing calendar and budget based on business goals.
• Allocate resources effectively to maximize return on investment (ROI).

2. Integrated Campaign Execution

• Plan and execute 360° marketing campaigns across digital, retail, events, sponsorships, and email channels.
• Ensure alignment with brand strategy and local market needs.

3. Brand Communication & Local Resonance

• Maintain consistent brand messaging while adapting content to resonate with Canadian consumers.
• Help amplify brand presence through locally relevant storytelling.

4. Cross-Functional & External Collaboration

• Work closely with content, e-commerce, creative, customer service, and external agencies.
• Coordinate effectively between local team and global HQ to ensure timely execution.

5. Market Insight & Opportunity Identification

• Monitor consumer behavior, emerging trends, and competitors to inform strategy.
• Identify brand growth opportunities in the Canadian landscape.

6. Performance Analysis & Optimization

• Track KPIs such as CAC, conversion rate, and CLV to evaluate campaign performance.
• Provide actionable insights for continuous marketing optimization.

Qualifications :

• Bachelor's degree or above in Marketing, Communications, Business, or related field.
• Minimum 4 years of experience in brand management or integrated marketing.
• Experience in consumer electronics, retail, or FMCG is preferred.
• Experience working in the Canadian market is strongly desired.
• Strong understanding of Canadian digital and retail channels.
• Proven track record in planning and executing omnichannel campaigns.
• Proficiency in marketing analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Strategic thinking with strong project management and organizational skills.
• Strong communication and collaboration skills across teams and cultures.
• Brand intuition and user-centric mindset.
• Self-driven, adaptable, and capable of thriving in a fast-paced environment.
• Bilingual in English and Mandarin preferred.
• Proficiency in French language is a plus.

The salary range for this position is between CAD $70,000 to CAD $95,000.

Anker Innovations is committed to a diverse and inclusive workplace. Anker Innovations is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Please contact [e-mail] if you have any questions.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Computers and Electronics Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Retail Appliances, Electrical, and Electronic Equipment

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