Brand Manager

BSBF; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A global consumer products company located in Toronto is looking for a skilled Brand Manager for their Science Diet product line. The ideal candidate will have 5 years of experience in brand management within consumer packaged goods and be bilingual in English and French. You will be responsible for leading marketing campaigns and managing brand performance. This role requires strong project management skills and the ability to work collaboratively across teams.

Qualifications

• 5 years of experience in Brand Management preferably within the consumer packaged goods industry.
• Bilingual in English and French.
• Strong project management skills with the ability to prioritize and manage multiple projects.

Responsibilities

• Assists in the development of annual brand plan to achieve growth goals.
• Develops and maintains strong working relationships with global colleagues.
• Leads cross-functional teams in the planning and execution of marketing campaigns.

Skills

Digital Marketing

Management Experience

Analysis Skills

Product Development

Project Management

Branding

Education

Bachelor's degree in Marketing or Business Administration

Tools

Google Business Suite

Digital Asset Management Tools

Job description

No Relocation Assistance Offered

Job Number#167985 - Toronto Ontario Canada

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Hills Pet Nutrition Canada a division of Colgate Palmolive stands as a premier manufacturer of high-quality science-based pet food. We are seeking an exceptionally skilled and strategic Brand Manager Science Diet to become a valuable addition to our team. This role works in tandem with our commercial team and key customers to formulate and implement brand plans that not only foster sustained growth but also enhance the overall health of the brand.

What You Will Do :

20% - Brand Leadership and Financial Management

Assists in the development of annual brand plan to achieve growth goals that are consistent with the companys global objectives consumer insights and customer / category dynamics. Flexibly adjusts plans to address evolving environments when necessary. Prepares and presents plans to leadership and / or executive teams.

Key participant in the annual budgeting process and monthly CBP discipline to forecast sales volume GTN and A&P spend. Ensure timely and accurate submission of PO and invoice payment requests.

Provides in-depth analysis of consumption and share data to identify business performance trends and issues. Provide reporting and insights to the commercial team.

Develops and maintains strong working relationships with Hills global colleagues and with agency partners

20% - Media Management

Works with Senior Brand Manager to develop a comprehensive media plan in collaboration with the agency to drive brand awareness consideration and purchase.

Monitor the execution and performance of media campaigns. Provide clear direction to the agency to implement corrective actions or plan optimizations.

20% - Project Management

Lead cross-functional teams in the planning and execution of marketing campaigns and product launches to to achieve specific brand and category objectives (share volume distribution).

Leads the development and execution of programs and product launches Develop and execute plans for new product launches. Work closely with Global and US colleagues to to leverage innovation IMCs. Collaborate with the commercial team to ensure successful product launches for all customers.

30% - Shopper Marketing Leadership

Work closely with retail partners and customer development teams to gain a deep understanding of opportunities for brand growth. Formulates plans and executes effective shopper marketing programs that drive product visibility and sales.

10% - Digital and eComm Support

Responsible for accurate and timely product information (pack shots thumbnails marketing copy etc) for Canada (EN and FR) in the digital asset management tool.

Leads the strategy and content calendar for professional CRM.

Supports the eCommerce team with asset creation for promotions and IMCs.

Provides support to the eCommerce team on digital shelf assets when needed.

Required Qualifications :

Bachelors degree in Marketing Business Administration or a related field.

5 years of experience in Brand Management preferably within the consumer packaged goods industry or a similar fast-paced environment.

Preferred Qualifications :

Deep understanding of consumer packaged goods marketing consumer media project management and financial acumen.

Experience in planning and activating consumer marketing campaigns.

Strong technical knowledge of digital media and digital advertising strategy.

Excellent communication and collaboration skills to work effectively with cross-functional teams agencies and key stakeholders.

Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.

Excellent strategic thinking and analytical abilities with a data-driven approach to decision-making.

Outstanding communication and presentation skills with the ability to influence and collaborate with cross-functional teams and senior stakeholders.

Proficient computer skills in Google Business Suite (Docs Sheets Slides) and ability to learn company specific tools & programs.

Bilingual in English and French.

Our Commitment to Inclusion

Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

LI-Hybrid

Required Experience :

Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full Time

Experience : years

Vacancy : 1