Brand Manager

The HEINEKEN Company; Toronto; On-site; CAD 84,000 - 95,000; Full time

Job summary

A leading global beverage company is looking for a Marketing Manager in Toronto, Ontario, to drive growth of the brand portfolio. Responsibilities include developing strategic marketing plans, managing brand communication, and coordinating with various stakeholders. Candidates should have an MBA, over 5 years of marketing experience, and strong leadership skills. Competitive salary in the range of CAD 84,000 - 95,000 plus bonuses and benefits.

Qualifications

• 5+ years of work experience in commercial and marketing functions.
• Strong leadership skills managing diverse stakeholders.
• Commercial experience with major customers and partners.

Responsibilities

• Support the Marketing Manager in strategic direction for Heineken portfolio.
• Drive media planning and coordinate work with agencies.
• Develop innovative public relations ideas and activations.
• Support day-to-day BTL & Activation plan implementation.

Skills

Strategic thinking

Leadership

Analytical skills

Communication

Collaboration

Education

MBA or postgraduate degree

Job description

Role description: Role is designed to support Marketing Manager of Heineken Canada, drive growth of Heineken portfolio by developing strong plans and implementing high-class marketing tools and practices.

Target Annual Compensation range: CAD 84,000 - 95,000 (plus incentive and benefits)

Key Responsibilities:

• Brand Strategy and Portfolio Planning

• • In conjunction with Molson Coors support Marketing Manager in development of strategic direction for Heineken portfolio:
    • Analyze market trends and Heineken performance to identify gaps and opportunities for Portfolio & Brands
    • In coordination with Molson to propose strategy to drive the performance of Heineken brands
    • Coordinate the work between Molson Coors, Creative, Media and PR agencies to ensure strong collaboration and broad team alignment behind the plans
    • Coordinate the alignment of the plans with Management (Heineken Canada, Molson) as well as with Global teams

• Brand Communication

• • Drive Media Planning in line with Heineken Media excellence guidelines
  • Ensure timely and high quality implementation of agreed Brand Plans
  • Coordinate the work of Molson Coors, Creative and Media teams
  • Support the delivery of assets to be put on air in line with agreed Media Plans and activations calendar
  • Make sure the fulfilment of existing Brand Guidelines for the Global Brands and require respective derogations/ approvals if necessary

• Public Relations:
  • In conjunction with MCC brand team, PR & agencies, develop innovative and impactful Public Relations ideas and activations for respective Brands

• Brand Experiences and Activations:
  • In conjunction with Molson to develop strong BTL and Trade activations plan for respective brands
  • Drive creativity and efficiency throughout BTL and Trade programs to ensure maximum volume uplifts, consumer & customers engagement
  • Day-to-day support of BTL & Activation plan implementation, including coordination of Creative, BTL agencies, Trade Team
  • Support team in obtaining necessary Global approvals and/ or derogations

• Innovations:
  • Assess and identify opportunities for innovations
  • Involve and align Molson team around the opportunity
  • Coordinate Innovation process from commercial side:
    • Ensure the alignments,
    • Control key milestones,
    • Ensure 360 commercial assessment of innovations including financial implications, portfolio implications, launch plan, necessary investments and incremental potential

Leadership Behaviors:

• Connect – be able to build decent and healthy work relationships with partner Molson; drive the ‘one team’ mentality
• Develop – constantly share the inspirations and best practices with broader team (including Molson)
• Shape – drive strategic approach to everything we do, apply helicopter view and always see bigger picture
• Deliver – embrace wining and growth mentality

Background / Experiences:

• University graduate, MBA or post graduate
• 5+ years of work experience gained within various commercial and marketing functions
• Strong leadership skills with a broad range of stakeholders and management of these stakeholders from a consumer, channel and business perspective
• Commercial experience with key customers, vendors and partners