Brand Manager

Wonderbrands; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

A leading Canadian bakery company seeks a 'Brand Manager' to drive brand and category leadership. This role involves developing brand strategies and managing market performance, all while fostering collaboration across teams. The company offers a competitive salary and a dynamic work environment that values innovation and growth.

Benefits

Competitive Compensation

Health and Dental Benefits

Pension plan with matching contribution

Bonuses

Discount program

Qualifications

• 3-5 years’ experience in a Brand Marketing role.
• Proven ability to navigate organizational complexity.
• Strong understanding of syndicated data and consumer insights.

Responsibilities

• Develop long and short-term strategies for the brand.
• Track market performance and brand equity.
• Support cross functional commercialization of product launches.

Skills

Communication

Collaboration

Analytical Skills

Project Management

Market Analysis

Education

Bachelor’s Degree in Business/Communications

Job description

Job Posting

Brand Manager

Ready For a Tasty New Challenge?

Goodbye ordinary! Hello wonder! We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands & products, enjoyed by families across North America. We are on a mission to deliver better, fresher tasting baked goods to all, and blending modern technology with traditional baking methods to re-invent the future!

OPPORTUNITY

Do you have a passion to innovate and a desire to challenge the status quo? We are seeking new team members with a growth mindset, eagerness to win, proven record of accomplishment and excellent general management skills. This role presents an opportunity to shape the future at a leading bakery company headquartered in Canada.

As Brand Manager, you will be responsible for the leadership, strategic development, and tactical execution of all category and brand management initiatives. Your role includes being the primary expert on the brand, with a deep understanding of all facets of your business by retailer and geography. You will be the Brand Steward, upholding and advancing the brand strategy, guidelines, and integrity. This opportunity offers a compelling role with a forward-thinking, fast-paced, and dynamic food production company.

What Wonderbrands Offers:

• Wonderbrands believes in Home Grown Talent and accelerated career growth
• Competitive Compensation, Health, and Dental Benefits
• Pension plan with matching contribution
• Bonuses
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.

PRIMARY RESPONSIBLITIES:

• Brand & Category Leadership: be the “go-to” expert on the category and your portfolio of brands, developing strong partnerships across internal cross-functional stakeholders to influence the strategic direction of the Category and your Brand(s).
• Develop Brand Growth Strategies: Develop long term and short-term strategies to grow your Brand(s) in a competitive Marketplace.
• Track Market Performance & Brand Equity: Strong understanding of Market data & Brand Equity tracking to measure performance against business & brand objectives; Collaboration with internal Integrated Marketing Team to execute & measure campaign performance across relevant marketing media mix (Social, Digital, OOH, In-store, Retail Media, TV).
• Innovation Pipeline: develop a robust innovation pipeline for your Brand(s), leveraging consumer insights, category & competitive trends and identifying white space opportunities with an emphasis to win in Retail Channels.
• Project management: Support the cross functional commercialization of product launches and renovations from concept ideation & product development to customer sell in and best-in-class market execution.
• Key liaison with Agency partners and internal cross functional team members including Retail Sales & Field Sales teams.

Job requirements:

• Bachelor’s Degree in Business/Communications or relevant field
• 3-5 years’ experience in a Brand Marketing role
• Self-motivated individual with a high energy level and a progressive business attitude
• Proven ability to effectively navigate organizational complexity, collaborate with cross-functional teams, respond to new situations with flexibility, andexcel in a fast-paced environment
• Strong written and oral communication skills
• Strong understanding of syndicated data, consumer insights, consumer research, and market results.
• Strong attention to detail, with the ability to refine and proofread all types of communications
• Ability to manage multiple projects and priorities with tight timelines
• Some travel required (10%) within Canada
• Role requires minimum 3 days per week on-site in Head Office with flexibility of additional days in office dependent on business needs

What is the recipe for a great career at WonderbrandsWonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.

Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake.We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

Disclaimer:The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

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