Brand Manager

Prollenium Medical Technologies Inc.; Richmond Hill; On-site; CAD 70,000 - 100,000; Full time

Job summary

Prollenium Medical Technologies Inc. in Richmond Hill is seeking a Brand Manager to develop and execute marketing strategies for its injectable portfolio in Canada. The role involves collaborating with various teams to enhance brand image, manage budgets, and track campaign performance. Qualified candidates have a Bachelor's degree in marketing or business and at least 3 years of experience in brand management within the aesthetics or skincare sectors. Strong communication and project management skills are essential.

Qualifications

• Minimum 3+ years of experience in brand management, preferably in aesthetics or skincare.
• Understanding of aesthetics market trends and industry regulations preferred.

Responsibilities

• Develop comprehensive brand strategies based on market insights.
• Implement cohesive marketing campaigns and ensure engagement.
• Collaborate with sales team to support their needs and goals.
• Manage marketing budgets to maximize ROI.
• Track performance and provide data-driven reports.
• Build relationships with stakeholders in the industry.

Skills

Excellent communication and interpersonal skills

Creative thinking

Proficiency in data analysis

Familiarity with digital marketing

Strong project management skills

Education

Bachelor’s degree in marketing, Business, or related field

Tools

CRM software (e.g., Salesforce)

Job description

Reporting to Global Franchise Leader, the Brand Manager will be responsible for developing, executing, and overseeing strategic marketing initiatives to promote and enhance the brand image and market presence of Prollenium’s injectable portfolio in Canada. In addition to working with the Marketing team, this role will regularly collaborate cross-functionally (Sales, RD, Clinical, Customer Service, Logistics, and others) to implement marketing tactics, conduct market analyses, and deliver product launching initiatives.

Key Responsibilities

Brand Strategy & Market Analysis

• Support in the development of comprehensive brand strategies that reflect a deep understanding of market trends, competitive landscape, and customer preferences.
• Conduct thorough market research to identify emerging trends, consumer preferences, and competitive landscape.

Marketing Campaigns

• Strategize, implement, and oversee cohesive marketing campaigns to proficiently engage the target audience.
• Ensure high-quality, relevant content across all marketing materials such as social media, online platforms, print media, and events to bolster brand promotion.
• Collaborate closely with the creative team and partner agencies to ensure uniform and impactful brand messaging.

Sales Collaboration and Support

• Collaborate closely with the sales team to understand their needs, challenges, and goals.
• Equip the sales teams with the necessary tools, promotional materials, and information to effectively communicate the brand's value proposition to customers.
• Participate in sales meetings and training sessions to ensure sales teams are well-equipped to present the brand effectively.

Budget Management

• Manage budgets for marketing campaigns, ensuring optimal allocation of resources to maximize ROI.

Performance Tracking

• Evaluate campaign performance and provide regular reports to management.
• Leverage data-driven insights to refine strategies and optimize future initiatives.

Relationship Building

• Build and maintain strong, robust relationships with key stakeholders, including customers, healthcare professionals, key opinion leaders, and industry partners.

Preferred Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum 3+ years of experience in brand management, preferably in aesthetics, skincare, beauty, or related field.
• Understanding of aesthetics market trends, customer behavior, and industry regulations preferred
• Experience with CRM such as Salesforce is preferred.

Skills

• Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.
• Creative thinking and the ability to translate concepts into compelling marketing strategies.
• Proficiency in data analysis and using insights to inform decision‑making.
• Familiarity with digital marketing, social media platforms, and content creation.
• Strong project management skills and the ability to multitask in a fast‑paced environment.
• A passion for aesthetics and a keen eye for design and visual aesthetics.

Travel

• Regular travel, up to 20% within Canada will be required.