Brand Lead, Personal Care

BioTalent Canada; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to lead the growth of key consumer healthcare brands. This role involves developing innovative strategies, executing marketing plans, and collaborating with cross-functional teams to drive brand success. The ideal candidate will have a strong background in brand marketing within the OTC or CPG sectors, exceptional project management skills, and the ability to communicate effectively in both English and French. Join a forward-thinking team dedicated to making self-care accessible and impactful for consumers worldwide.

Benefits

High-quality healthcare

Wellness programs

14 weeks’ parental leave

Career growth opportunities

Supportive team environment

Qualifications

• 5-7+ years of relevant experience in brand marketing, especially in OTC or CPG.
• Exceptional project management skills and strong strategic thinking.

Responsibilities

• Drive sustainable growth and profitability for the brand through strategies based on consumer insights.
• Create integrated consumer campaigns utilizing marketing mix analysis.

Skills

Brand Marketing

Project Management

Strategic Thinking

Creative Problem Solving

Communication Skills (English & French)

Digital Savviness

Education

Bachelor's Degree

Master's Degree/MBA

Job description

Are you a passionate brand builder and business leader ready to continue the growing momentum behind Selsun, Gold Bond and Cortizone-10 in Canada? This is an exciting time to join as we evolve to meet the ever-changing needs of our consumers and retailers and unlock new sources of growth. The Brand Manager will play a critical role in developing and executing strategy, innovation, and marketing activation plans. Join us as we take the Selsun, Gold Bond and Cortizone-10 brands to new heights. We look forward to hearing from you!

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Main Responsibilities:

• Drive sustainable growth and profitability for the brand through strategies grounded in deep consumer insight and data analysis.
• Recommend changes to in-year execution and/or identify new opportunities based on performance indicators.
• Communicate the brand strategy and implementation plans to appropriate stakeholders.
• Partner with the US team to ensure local alignment with local strategy.
• Ensure alignment of the brand strategy and build strong internal partnerships with key CHC functions, including Sales, Quality, Regulatory, Medical, Finance, Supply & Communications
• Create integrated consumer campaigns including TV, precision marketing, digital, social, and consumer/ trade promotions. Utilize consumer journey insights and marketing mix analysis to connect with the right consumer, at the right moment, with the right message.
• Partner closely with cross-functional and external agency partners to build and execute plans.
• Oversee management of P&L, leading forecasting, budget tracking, and the annual business planning process.
• Collaborate closely and frequently with Field Sales and Sales Strategy to plan and execute programs that will drive growth at retail (e.g., buyer engagement, sizing/ pricing strategy, promo planning)
• Partner with Innovation Lead to ensure alignment of innovation roadmap with the brand strategy and short-term financial plans.
• Develop and implement launch activation programs for innovation launches.

About You

• At a minimum, a bachelor’s degree from an accredited university. Preferably a Master’s Degree/MBA or equivalent.
• 5-7+ years of relevant experience; Experience in brand marketing, especially in OTC or CPG.
• Exceptional project management skills.
• Leadership – skills to envision, engage, enable, and execute; ability to balance long-term strategic priorities with short-term business needs.
• Cooperate transversally – collaborate and influence up-down-across organizations and cultures/ geographies.
• Act for change – embrace change/innovation and initiate new and improved ways of working.
• Strong strategic thinking
• Excellent English & French communication skills, both written and verbal
• Creative problem-solving
• Strong interpersonal skills
• Digitally savvy

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.