Brand Experience & Events Specialist

LifeWorks; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading health technology provider is seeking a Brand Experience & Events Specialist to lead impactful events across Canada and the U.S. You will manage comprehensive event strategies that enhance brand visibility and executive presence. The role requires 5+ years of experience in event marketing, strong project management skills, and proficiency with event management tools. This position offers a dynamic environment focused on collaboration and innovation.

Qualifications

• 5+ years of experience in event marketing or brand experience roles.
• Proven ability to lead end-to-end event strategy and execution.
• Strong project management skills and ability to coordinate across teams.

Responsibilities

• Own all brand experience events across Canada and the U.S.
• Develop strategic events calendar aligned to business milestones.
• Lead end-to-end event execution, managing logistics and vendor relationships.

Skills

Event marketing

Project management

Stakeholder management

Communication skills

Tools

Zoom

Cvent

Splash

Job description

Overview

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

Our team and what we’ll accomplish together

TELUS Health is seeking a Brand Experience & Events Specialist to shape how our Retirement & Benefits Solutions are experienced in the market. You’ll lead high-impact events across Canada and the U.S., from industry conferences and regional roadshows to webinars and client boards, while also driving PR, and speaker visibility strategies. If you thrive at creating seamless brand moments, elevating executive voices, and building trust through connection, this role is for you.

What you’ll do

• Own all brand experience events across the U.S. and Canada including anchor events (e.g., HR Tech), regional roadshows, roundtables, client boards, and webinars
• Develop and manage a strategic events calendar aligned to RBS segment priorities, sales cycles, and business milestones
• Lead end-to-end event execution, including speaker sourcing, vendor management, creative asset coordination, and on-site logistics to ensure a premium and seamless brand experience
• Build and manage internal speaker bureau, promoting TELUS Health RBS executive and SME visibility across key industry events
• Support Sales and CRLs with seller-led activations such as lunch-and-learns, broker / TPE meetings, and client appreciation events to deepen relationships and drive expansion
• Contribute to PR and brand awareness efforts identifying award opportunities, speaker engagements, and thought leadership placements
• Collaborate with Product Marketing and Growth teams to ensure event narratives align with broader messaging, campaign goals, and buyer journeys
• Own post-event follow-up strategy in partnership with Growth to ensure consistent engagement and pipeline momentum
• Support the evolution of subject matter experts into recognizable public brand voices through content collaboration, speaker coaching, and visibility strategy

What you bring

• 5+ years of experience in event marketing, field marketing, or brand experience roles within a B2B or enterprise environment
• Proven ability to lead end-to-end event strategy and execution across large-scale conferences, regional activations, webinars, and executive engagements
• Proficiency with webinar platforms (e.g., Zoom, vFairs, ON24) and event management tools (e.g., Cvent, Splash)
• Strong project management skills with the ability to coordinate across internal stakeholders, executive leaders, vendors, and speakers
• Experience managing brand presence at industry events, including signage, booth content, and pre / post-event engagement plans
• Knowledge of PR and speaker strategy, including award submissions, visibility planning, and thought leadership promotion
• Experience coaching internal leaders and employees on LinkedIn presence and public-facing storytelling
• Excellent communication and stakeholder management skills, especially when working with executive teams, Sales, and partners
• Ability to operate independently, manage competing priorities, and deliver high-impact brand experiences that drive engagement and pipeline

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and / or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID-19.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and / or any leader(s) who will be part of the selection process.