Brand Executive

ComeOn Group; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

An iGaming company in Ontario is looking for a proactive Brand Executive to enhance user experience and campaign execution. You will collaborate with management and ensure site content is relevant and fresh for Ontario audiences. Ideal candidates will have at least 2 years of experience in the iGaming industry and strong communication skills. This role is crucial for improving brand presence and engaging with local consumers.

Qualifications

• Strong experience as a customer on other iGaming sites.
• Ability to travel within Ontario for market insights.
• Marketing knowledge and/or experience.

Responsibilities

• Assisting with monthly CRM campaign plan specific to Ontario.
• Updating content on www.comeon.com/ca for Ontario market.
• Managing and executing brand communication delivery for Ontario.
• Testing business metrics for www.comeon.com/ca in Ontario.

Skills

Strong understanding of the Ontario market

Proactive and independent

Impeccable writing and editing skills

Effective communication skills

2+ years of iGaming industry experience

Tools

Tableau

Emarsys

Jira

MS Office

Job description

ComeOn Group in short

Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Managing a multi-brand portfolio on its proprietary platform, offering a secure, innovative, and entertainment-driven player experience in both casino and sports. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations.

The Brand Executive will be collaborating closely with the Country Manager and Brand Manager on projects that support the user experience as well as assisting in setting up, executing and following up and campaign execution.

You’ve got an eagle eye for detail and seek improvements to increase efficiency for campaign setups and execution. Together with the team, you will strive to present the smoothest experience for the end user. Working in a fast-paced environment excites you, and you enjoy taking on new challenges!

As a real do-er, you will ensure the content on the site is always fresh & you love working with a diverse team.

Overview:

We are seeking a highly motivated and proactive Brand Executive Consultant to be our "boots on the ground" in Ontario, supporting the brand's presence and user experience for www.comeon.com/ca. This role requires an individual with a keen eye for detail and a passion for continuous improvement in campaign setup and execution. You will be instrumental in ensuring a seamless and engaging experience for our end-users in the Ontario market.

As a Brand Executive, you will be responsible for the execution of deliverables aligned with the brand vision and strategy set by the Brand Operations Manager. You'll be a real doer, ensuring our site content is always fresh and relevant to the Ontario audience. Being part of a fast-paced environment excites you, and you thrive on new challenges, particularly those that involve direct engagement with the local market and understanding competitor landscapes.

Scope of Engagement:

• Assisting the Brand Operations Manager with creating the monthly CRM campaign plan specific to the Ontario market and independently following up on results, collaborating with the BI team.
• Coordinating campaign briefs and requests according to agreed timelines for Ontario-specific initiatives.
• Using internal and third-party provider platforms to create campaign-specific pages and promotions, ensuring correct groups, segments, and offers are used for the Ontario audience, and relevant sections of
  www.comeon.com/ca are updated as per plans.
• Updating content (e.g., text & resources) on
  www.comeon.com/ca to ensure it is always fresh and up-to-date for the Ontario market.
• Creating and publishing engaging copy, adhering to the brand tone of voice, specifically for customer communication to encourage new and existing players in Ontario to engage with the site and participate in promotions.
• Managing and executing the brand's communication delivery for Ontario – accurately and as per given timelines. This includes setting up, testing, sending, tracking, and reporting on email, SMS, and push campaigns.
• Establishing solid communication channels with central operations to inform them about planned Ontario campaigns to ensure synergy.
• Creating a clear cross-vertical focus for each quarter to ensure stakeholders understand the strategic and local direction of the brand in Ontario.
• Assisting the Country Manager with strategic and brand considerations according to the overall vision for the brand in Ontario.
• Testing of business metrics for www.comeon.com/ca, ensuring it caters effectively to the Ontario market.
• Strategic and communications assistance according to the overall brand strategy, with a focus on Ontario.

About you:

• You possess a strong understanding of the Canadian, specifically Ontario, market and consumer behavior within the iGaming industry.
• You are a proactive and independent individual, able to travel as required within Ontario to gather market insights and engage with local opportunities.
• You think like a customer and have strong experience as a customer on other iGaming sites, with in-depth knowledge of how our competitors’ casino and sportsbook offerings work in Ontario. You will provide input and strive for us to be at least as good or better in every aspect.
• Previous experience within a similar role within the iGaming industry is a significant plus.
• Experience using tools like Tableau and marketing platform Emarsys is a great advantage.
• Impeccable writing and editing skills; mastery of grammar, punctuation, and style.
• Strong organizational skills, excellent time management, and experience balancing multiple projects essential.
• General IT-knowledge: Slack, MS Office, Jira, etc..
• Effective communication skills (both written and verbal) with the ability to tailor your dialogue and delivery to cater to a variety of audiences.
• Ability to prioritize tasks and manage deadlines for large, multi-phase projects.
• 2+ years of iGaming industry experience or in a similar role.
• Marketing knowledge and/or experience.

At ComeOn Group we value diversity and we take concrete action to ensure fairness in our recruitment process. We are committed to assessing candidates on their merit without discriminating against any applicant for whatever reason that is protected by law. We truly value you, as you are.

Want to know more about us just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture!

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