Brand & Events Marketing Specialist

Delta Controls Inc.; Surrey; On-site; CAD 65,000 - 70,000; Full time

Job summary

An established industry player is seeking a Brand & Events Marketing Specialist to enhance brand awareness and support sales growth. This role involves executing creative marketing strategies through email, social media, and events while collaborating with internal teams. The ideal candidate will thrive in a dynamic environment, managing brand guidelines and leading customer-facing events. Join a company that values innovation and offers a supportive culture with opportunities for professional growth. If you are passionate about marketing and eager to make an impact, this position is perfect for you!

Benefits

Flexible hours

Three weeks of vacation

In-house training

Company funded development budget

Employer paid healthcare premiums

Wellness programs

Free onsite parking

Regular company events

Qualifications

• 5+ years of relevant experience in marketing and brand management.
• Strong communication and interpersonal skills are essential.

Responsibilities

• Owns and maintains brand guidelines for marketing content.
• Develops and executes communications schedules for brand promotion.

Skills

Email Marketing

AdWords/PPC

Social Media Marketing

Event Planning

Communication Skills

Interpersonal Skills

Education

Business or Marketing-related Degree

Tools

Constant Contact

Hootsuite

WebEx Events

SharePoint

Adobe Illustrator

Adobe Acrobat

WordPress CMS

Job description

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About Delta Intelligent Building Technologies (Canada) Inc. (formerly known as Delta Controls).

Delta Intelligent Building Technologies (Canada) Inc. (a subsidiary of Delta Electronics) is a leading building controls manufacturer with over 300 partners in more than 80 countries. For over three decades, we have provided innovative building automation solutions for commercial, healthcare, education, and leisure facilities. We delivered the world’s first fully integrated BACnet building solution for HVAC, lighting, and access control.

Job Summary

Reporting to the Director of Marketing, the Brand & Events Marketing Specialist owns and maintains the corporate and product brand guidelines and executes the branding and communication strategy and deliverables for Delta Intelligent Building Technologies (Delta IBT). This includes taking lead in email marketing, ad campaigns, social media and other outward-facing channels to ensure on-brand messaging and content. This role also organizes and leads customer-facing events including Delta IBT’s Global Conference, trade shows and award programs and acts as the key point of contact for attendees, vendors and internal stakeholders. We seek an organized, detail-oriented team player who enjoys contributing creative ideas while collaborating on projects that drive brand awareness, supports sales growth and product adoption while enhancing customer experience.

Work Location: In Office (Currently 3 days a week, subject to change)
City: Surrey
Type: Full-time, Permanent
Salary: $65k - $70k
This range reflects the minimum and maximum target payable for the base salary of new hires across all Canadian locations. Actual compensation may vary outside this range and is dependent on various factors.

Duties & Responsibilities

• Owns and maintains the brand guidelines document to ensure brand alignment across all marketing content and channels.
• Develops and executes an annual, quarterly and monthly communications schedule that effectively promotes the unique value propositions of the corporate and product brands through email, social media and other brand channels.
• Research paid digital marketing opportunities on social and web to implement campaigns to enhance and support the communications schedule and strategy.
• Facilitates regular communications from the internal enterprise stakeholder groups to the partner network and other external stakeholders including updates on products, pricing, training and other pertinent products ensuring consistent, on-brand messaging.
• Collaborates and works closely with the Product Marketing Specialist to publish key brand assets for sales enablement, communications support, and promotion.
• Organizes, coordinates and implements customer-facing events and tradeshows including the bi-annual Global Conference (taking place every 18 – 24 months) and maintains the Marketing events calendar.
• Secures, contracts and maintains a network of reputable and reliable vendors to facilitate and implement sales and marketing deliverables for events and tradeshows.
• Executes repeatable, scalable process outlined by the Director of Marketing in order to grow the volume of brand communications that foster production adoption and partner growth.
• Tracks and maintains monthly/annual KPIs, analytics in a dashboard report to measure the success of brand efforts.

Job Requirements

• Professional and goal-oriented.
• Excellent communication skills (verbal, written, and presentation) coupled with strong interpersonal skills both in one-on-one and in group settings.
• Intermediate to expert skills in email marketing and Constant Contact.
• Intermediate experience in paid digital marketing; AdWords/PPC, Remarketing/Retargeting, LinkedIn Ads.
• Intermediate experience in social media marketing with working knowledge of Hootsuite.
• Organization and event planning skills essential with working knowledge of the WebEx Events app a plus.
• Working knowledge of SharePoint as a tracking/list and document sharing tool.
• Working knowledge of Adobe Illustrator and Acrobat an asset.
• Working knowledge of the WordPress CMS platform and backend admin.
• Collaborative ego-less attitude with a focus on success of the brand and team.
• A calm confident attitude that is respectful of personal and professional boundaries.

Minimum Qualifications

• Minimum five years of relevant experience.
• Business or marketing-related degree or equivalent professional qualification.
• Experience in all aspects of developing and maintaining marketing deliverables.
• Understanding of the international needs of a world-wide client base.
• Proven experience in executing successful brand and communication campaigns.
• Experience with relevant software applications.

Why Work for Us?

We provide fantastic opportunities to individuals passionate about business and technology. Delta Electronics products are the most energy efficient power products in the industry and our company is perfect for those who want to create, design and build sustainable solutions using massively scalable, big-data architecture, with a strong focus on building automation. Here are some of the Delta perks you’ll receive from day 1!

• Employee & safety centric culture with the possibility of remote work.
• Flexible hours and scheduling available.
• Competitive total compensation along with generous vacation allowances.
• Three weeks of vacation.
• In-house & external training provided along with education support and opportunities for growth.
• Company funded annual personal development budget.
• Financial benefits & planning such as group RRSP & company match.
• Employer paid premiums for extended healthcare and family-focused benefits (health, vision and dental).
• Travel insurance coverage and access to the Employee Assistance Program (EAP).
• Wellness - onsite fitness center & company reimbursement for personal gym memberships.
• Internal Recognition & Service Awards.
• Transit accessible with free onsite parking.
• Regular company events such as "Food Truck Fridays", Lunch & Learn and other planned activities.