Brand Director

Archive Hospitality; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A boutique hospitality firm is seeking a Brand Director to oversee brand strategy and marketing execution. This leadership role requires 7+ years of experience, focusing on driving revenue through strategic marketing and community engagement. The ideal candidate will lead a multidisciplinary team, collaborate with property leaders, and enhance brand visibility across all channels. This position is hybrid in Toronto and requires occasional evening and weekend work.

Qualifications

• 7+ years of progressive marketing and brand leadership experience.
• Ability to lead creative, digital, and content teams.
• Strong business acumen with measurable revenue growth experience.

Responsibilities

• Guide and oversee the annual marketing strategy for all Archive properties.
• Collaborate with external agencies for performance-driven results.
• Develop and oversee annual budgets and reporting.

Skills

Marketing leadership

Team management

Creative direction

Digital marketing

Business acumen

Job description

Overview

Brand Director

Archive Hospitality Group

Location: Toronto, ON (Hybrid)

Employment Type: Full-time

About Archive Hospitality Group

Archive Hospitality Group is a collection of boutique hotels and culinary destinations that celebrate creativity, community, and culture. With properties including The Broadview Hotel, Gladstone House, and The Postmark Hotel, we bring meaningful guest experiences to life through design, storytelling, and exceptional hospitality.

Position Overview

The Brand Director will oversee the overall brand strategy and marketing execution for Archive Hospitality Group's portfolio. This leadership role combines creative vision with strategic business sense to drive awareness, engagement, and revenue across rooms, restaurants, event spaces, and programming.

The Brand Director will lead a cross-functional marketing and creative team—including a Senior Marketing Manager, Programming Manager, Digital Marketing, Social Media, and a Graphic Designer—ensuring cohesive storytelling and impactful campaigns across all channels.

Key Responsibilities

• Brand & Marketing Leadership: Guide and oversee the annual marketing strategy for all Archive properties; ensure consistent brand positioning and storytelling across hospitality, culinary, and nightlife outlets.
• Partnerships: Partner with property GMs, F&B leaders, and sales teams to align marketing priorities with business objectives; collaborate with external agencies to ensure cohesive and performance-driven results.
• Team Management & Creative Direction: Lead, mentor, and inspire a multidisciplinary team; provide creative leadership across campaign development, advertising, events, and partnerships; oversee guest touchpoints such as in-room amenities, menus, restaurant materials, and branded items; manage workflow to meet deadlines and goals.
• Revenue & Business Growth: Develop and oversee annual budgets and reporting; drive strategies to increase hotel room bookings, event space rentals, and restaurant and programming traffic; collaborate with sales and operations to maximize ROI from campaigns and partnerships; monitor KPIs and analytics to optimize campaigns and ensure measurable results.
• Partnerships & Community Engagement: Build relationships with media, influencers, and community partners to elevate property visibility; oversee experiential activations, PR campaigns, and strategic partnerships that amplify the brand.

Qualifications

• 7+ years of progressive marketing and brand leadership experience (hospitality, lifestyle, or consumer brand experience strongly preferred).
• Proven ability to lead creative, digital, and content teams with a balance of vision and execution.
• Strong business acumen with experience driving measurable revenue growth.
• Deep understanding of digital and social media marketing, brand partnerships, and PR.
• A collaborative leader who thrives in a fast-paced, entrepreneurial environment.

Requirements

• Archive is a full-service hospitality operator, and we believe strongly in management presence within our hotels and at key city and industry events. This role will require some evening and weekend work.
• Archive operates a portfolio of hotels in Toronto's East and West and Newmarket. A minimum of bi-weekly attendance at each site is required for this position.

Why Join Us

As Brand Director at Archive Hospitality Group, you'll play a key role in shaping how our guests experience some of the city's most iconic hospitality spaces. This is a chance to bring together creativity, culture, and commerce, helping us to grow our reputation as a leader in boutique hospitality.