Brand Designer (Remote)

Willful; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A company specializing in estate planning is seeking a talented Brand Designer to enhance their visual identity. This role involves creating compelling digital experiences, designing marketing assets, and ensuring brand consistency. Candidates should possess a strong design portfolio, proficiency in tools like Figma and Webflow, and a collaborative mindset. This is a fully remote position available to applicants across Canada.

Benefits

Competitive salary and stock options

Health, dental, and vision benefits

Flexible work hours and remote work

Wellness budget

Monthly meal budget

Recharge days off

Flexible parental leave

Virtual team events

Qualifications

• Strong portfolio demonstrating design skills and style.
• Experience in creating conversion-friendly designs.
• Knowledge of current design trends and tools.

Responsibilities

• Develop a distinct, modern visual identity for the brand.
• Create compelling visuals that drive interest and trust.
• Design optimized web pages and email templates.

Skills

Visual design

Creativity

Attention to detail

Empathy for users

Collaboration

Technical proficiency with design tools

Tools

Figma

Webflow

Mailchimp

Job description

Job Description

At Willful, we're on a mission to make estate planning simple, affordable, and accessible for Canadians. Since 2017, we've helped hundreds of thousands of Canadians create wills and powers of attorney documents.

We're transforming the way Canadians protect what matters most through an accessible online platform, support from human estate planning experts, and relentless innovation toward our vision of the future. Our partnerships with Canada's most trusted brands, including Wealthsimple, Scotiabank, CIBC, and Amazon help us bring estate planning within reach for every Canadian, making it easier than ever to get the protection and peace of mind of having a plan in place.

Your Role at Willful

We're seeking a world-class Brand Designer to take Willful's visual identity to new heights. As the creative force behind our brand, you'll craft sophisticated visual experiences that inspire trust, communicate our values, and forge emotional connections with Canadians.

In this fully remote role, you will develop and execute on creative concepts that reinforce trust, provide value, and help more Canadians experience the peace of mind that comes from protecting their families.

Key Responsibilities :

• Shape and elevate our visual brand: Develop a distinct, modern visual identity that reflects our values and feels cohesive across every channel.
• Bring creative concepts to life: Turn big ideas into compelling visuals that spark interest, build trust, and drive results.
• Design exceptional digital experiences: Create sophisticated, conversion-optimized web pages in Figma and build them in Webflow.
• Reimagine our email experience: Design distinctive email templates and campaigns that drive engagement and conversion.
• Produce standout marketing assets: Create digital advertising, social content, and print materials that elevate our brand presence.
• Develop premium co-branded materials: Design polished assets for high-profile partnerships.
• Drive design innovation: Lead design experiments that continuously improve performance metrics while maintaining brand integrity. Stay ahead of design trends and explore how AI and automation can streamline workflows and enhance output.
• Create compelling presentation materials: Craft visually stunning decks and corporate assets that reflect our brand's sophistication.

Who You Are :

• You have great taste: Your portfolio shows a strong sense of style, attention to detail, and a knack for clean, conversion-friendly design.
• You think like a brand builder: You understand how great design builds brand equity and delivers measurable business impact.
• Customer-first mindset: You design with deep empathy for the user, creating experiences that guide them through their journey.
• Creative thinker: You love solving design problems in smart, unexpected ways.
• Technically strong: You're confident using Figma, Webflow, and Mailchimp (or similar tools) to bring ideas to life, from concept to execution.
• AI-literate and tool-savvy: You stay on the cutting edge of design workflows and are comfortable using AI tools to accelerate ideation, streamline production, or enhance creativity.
• Collaborative leader: You excel in cross-functional environments, articulating design decisions and inspiring others with your creative vision.
• Bonus skills: Experience with motion graphics, animation, or video editing that brings designs to life.

We're looking for the right person to join our team! We don't care where you went to school or if you went to school, as long as you have a proven track record of marketing success.

Even if you don't check off all the boxes but think you'd be a good fit, we encourage you to apply.

Perks + What we offer

• Competitive salary and participation in employee stock option plan (ESOP)
• Comprehensive benefits plan, including health, dental, and vision
• 4.5 day work week and flexible work hours
• Flexible perks including health spending account (HSA) or RRSP matching
• A $500 wellness budget for health, mental, and emotional well-being
• Monthly meal and entertainment budget
• Company-wide recharge days off in December
• Flexible parental leave policy
• Fun virtual team events and in-person gatherings

We're building a diverse team

Willful is committed to diversity and encourages applications from underrepresented groups, including women, racialized individuals, Indigenous people, LGBTQ+ individuals, and persons with disabilities. We provide reasonable accommodations during recruitment.

Work where you want to

This role is 100% remote, open to candidates across Canada who are legally able to work here. Occasional in-person retreats and strategic sessions are expected.

Start date

ASAP

Ready to apply?

If you're excited to shape Willful's voice and engage Canadians on a meaningful topic, please submit:

• A brief cover letter explaining your interest and fit.
• Your portfolio, including at least one email and one landing page, labeled as published or speculative.

Interview process includes:

• Interview with Head of Marketing (45 min)
• Collaborative brainstorm (60-90 min)
• Final interview with Head of Marketing and CRO (45 min)
• References
• Offer