Brand & Communication Manager - Origins - Global

DECIEM | THE ABNORMAL BEAUTY COMPANY; Toronto; Hybrid; CAD 96,000 - 100,000; Full time

Job summary

Origins is seeking a Brand Manager to drive growth across global campaigns and launch moments. Reporting to the Director of Brand and Communications, you will shape a compelling Origins narrative, collaborating with creative and marketing teams in a hybrid role based at Liberty Village, Toronto.

With 4–7 years in brand strategy and a passion for sustainable, slow-luxury storytelling, you will manage omni-channel campaigns and partnerships while safeguarding the brand's tone and visual identity

Qualifications

• 4-7 years in brand strategy, publishing, or cultural marketing.
• Strong editorial instinct and storytelling ability.
• Experience working with creative collaborators or cultural institutions.
• Deep appreciation for craft, sustainability, and slow luxury.
• Comfort operating in a small, multidisciplinary team.
• Proven delivery of integrated, omnichannel brand campaigns.
• Exceptional communication skills, with the ability to write a strategic creative brief from a blank page.
• Confident public speaker and presenter of ideas in various settings.
• Strong project management ability, including timeline tracking and stakeholder engagement.

Responsibilities

• Own and execute brand marketing plans that drive awareness, equity, and long-term brand love.
• Lead end-to-end campaign development - from conceptualizing to briefing, to workback creation and execution.
• Help refine the consumer profile and consumer archetypes for Origins
• Partner closely with Creative, Social Media, Digital Brand, and Digital Marketing to create cohesive and immersive brand storytelling across all key touchpoints
• Drive brand PR and communications strategy and activities with a Global agency support.
• Support the creation of an overall content strategy & calendar for Origins
• In partnership with Copywriting, build messaging frameworks to support launches and consistent brand storytelling
• Manage the execution of in-person events or comms activations with the agency
• Lead reporting and analysis of campaigns and initiatives - informing future strategy
• Manage the global brand calendar across digital, retail, and partnership channels
• Support the identification of culturally relevant collaborations and partnership opportunities
• Act as a guardian in ensuring consistent tone of voice, visual identity, and brand positioning globally

Skills

Brand strategy

Editorial instinct

Storytelling

Cultural marketing

Omnichannel campaigns

Public speaking

Project management

Collaboration with creatives

Job description

Brand Manager, Origins - Global

Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well-being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest-quality ingredients from nature plus non-toxic alternatives and advanced science to create, high-performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.

Brand Manager, Origins - Global

Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well-being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest-quality ingredients from nature plus non-toxic alternatives and advanced science to create, high-performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.

WHAT WE'RE LOOKING FOR

We are looking for a brand builder who is passionate about supporting the growth of Origins. Reporting into the Director of Brand and Communications, this individual will focus on managing a variety of brand initiatives including global campaigns, product launch moments, and 365 content strategy. You will be a key contributor to the Origins brand story, commercially and creatively. This is a hybrid, 3 days in office role, based out of our Liberty Village, Toronto office.

PAY RANGE

The anticipated base salary for this position is $96,000 to $100,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

WHAT YOU'D BE DOING IN THIS ROLE

• Own and execute brand marketing plans that drive awareness, equity, and long-term brand love.
• Lead end-to-end campaign development - from conceptualizing to briefing, to workback creation and execution.
• Help refine the consumer profile and consumer archetypes for Origins
• Partner closely with Creative, Social Media, Digital Brand, and Digital Marketing to create cohesive and immersive brand storytelling across all key touchpoints
• Drive brand PR and communications strategy and activities, together with the Brand Director and the support of a Global agency.
• Support the creation of an overall content strategy & calendar for Origins
• In partnership with Copywriting, build messaging frameworks to support launches and consistent brand storytelling
• Manage the execution of in-person events or any comms activations in partnership with the agency
• Lead reporting and analysis of campaigns and initiatives - ensuring the team has key learnings to inform future strategy
• Manage the global brand calendar across digital, retail, and partnership channels
• Support the identification of culturally relevant collaborations and partnership opportunities
• Act as a guardian in ensuring consistent tone of voice, visual identity, and brand positioning globally

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• 4-7 years in brand strategy, publishing, or cultural marketing
• Strong editorial instinct and storytelling ability
• Experience working with creative collaborators or cultural institutions
• Deep appreciation for craft, sustainability, and slow luxury
• Comfort operating in a small, multidisciplinary team
• Proven delivery of successfully integrated, omnichannel brand campaigns
• Exceptional communication skills, with the ability to write a strategic creative brief from a blank page.
• Confident public speaker and presenter of ideas in both large and small, casual and formal settings.
• Strong project management ability, including timeline tracking, stakeholder engagement, and complex problem-solving.