Brand and Marketing Lead

EY; Toronto; Hybrid; CAD 92,000 - 154,000; Full time

Job summary

A leading global professional services firm is seeking an Assistant Director for Marketing in Toronto. This role requires developing strategic marketing initiatives for the EY-Parthenon service line, engaging with practice leaders, and ensuring marketing effectiveness. Ideal candidates have over 7 years of experience in omni-channel marketing, strong stakeholder management skills, and the ability to work with senior executives. This position supports a diverse and inclusive workplace.

Benefits

Medical and dental benefits

Employee Assistance Program

Generous time off, including personal days and vacation days

Access to learning programs and career development opportunities

Meaningful volunteering opportunities through EY Ripples

Qualifications

• Minimum of 7 years of relevant business experience.
• Proven experience in program, project, and campaign management.
• Comprehensive knowledge of marketing trends, execution, and measurement.

Responsibilities

• Develop and lead the execution of the strategic marketing plan for EY-Parthenon.
• Collaborate with service line leaders to ensure smooth delivery of marketing initiatives.
• Identify demand and trends through market analysis.

Skills

Omni-channel marketing campaigns

Stakeholder management

Project management

Leadership

Communication with senior executives

Data analysis

Event planning

B2B marketing

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Graduate degree preferred

Tools

Microsoft Copilot

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

At EY-Parthenon, we support clients on every aspect of their strategic growth and transformation agenda. We help them reimagine business ecosystems, reshape portfolios, and reinvent themselves for a better future. As the Assistant Director for Marketing for the EY Parthenon service line at EY, you will serve as the national marketing leader. You will be responsible for providing strategic insights, project management, best practices, and the latest market trends to the EY-Parthenon Service Line team and other stakeholders. Your role will involve strategy, planning, and executing tailored marketing initiatives, stakeholder management, and ensuring EY's competitive edge in this area while working closely with practice leaders and offering them go-to-market marketing solutions.

Your key responsibilities:

• Develop and lead the execution of the strategic marketing plan for EY-Parthenon.
• Work closely with practice leaders to facilitate the desired growth of the practice and ensure seamless delivery of marketing initiatives in accordance with EY and industry standards.
• Serve as a liaison between various sub-service line leaders, stakeholders, and marketing teams to provide robust go-to-market marketing initiatives.
• Collaborate with other service line, industry, and alliance groups across the firm to identify business needs and areas for investment.
• Manage go-to-market activities and prioritize initiatives that support the national marketing objectives.
• Identify demand, trends, and opportunities through insightful analysis of the market and sub-service line areas, and continuously seek new opportunities for improvement.
• Curate knowledge, leveraging the full suite of EY’s services and solutions to deliver relevant insights and best practices, and to enable client conversations.
• Mentor and coach junior team members.

What We Look For

• Prior experience with developing and executing omni-channel marketing campaigns.
• Experience planning and executing executive-level events, roundtables, webinars, and sponsorships that support relationship-building and brand positioning.
• Experience collaborating with subject matter experts to shape high-impact thought leadership, client stories, social content, and sales collateral that resonate with executive audiences.
• Ability to work alongside and effectively communicate with senior executives, being seen as a credible trusted advisor.
• Ensure consistency with brand guidelines and uphold the firm’s reputation for quality, integrity, and insight.
• Comfort managing multiple high-priority projects and navigating ambiguity in a deadline-driven and matrixed environment.
• Strong leadership skills and experience overseeing staff.
• Process-driven, always seeking ways to improve efficiency and effectiveness.
• Ability to work independently and with the team, using strong influencing skills to achieve results.
• Bachelor’s degree in Business Administration, Marketing, or a related field; graduate degree preferred.
• Minimum of 7 years of relevant business experience.
• Proven experience in program, project, and campaign management and execution.
• Strong stakeholder management skills, with the ability to work comfortably with senior leaders.
• Comprehensive knowledge of marketing trends, execution, and measurement.
• Strategic thinker with a hands-on approach.
• Confident operating with ambiguity and shifting priorities.
• Excellent organizational and time management skills, with the ability to manage multiple priorities, stakeholders, and complex projects simultaneously.
• This position is available to candidates in various EY offices across Canada. Proficiency in English is required due to the national scope of the role.

Ideally, you’ll also have

• Experience in professional services and/or strategy consulting is highly desirable.
• Experience marketing to C-suite and/or Board of Directors.
• Understanding of transactions (buy and/or sell side) management consulting.
• B2B marketing experience is an asset.
• Knowledge of leveraging AI tools in a business setting, including Microsoft Copilot.

What We Offer

The EY benefits package supports your physical, emotional, financial, and social wellbeing, including medical, dental, mental health benefits, Employee Assistance Program, and group savings plans. We offer generous time off, including personal days, vacation days, and additional holidays, with options to purchase extra days. Employees can access EY’s learning programs and internal career development opportunities. Engage in meaningful volunteering through EY Ripples and contribute positively to the community.

Learn about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity.

Are you ready to shape your future with confidence? Apply today. Please describe any accommodations you may need during the recruitment process.

The salary range for this job in British Columbia is $92,300 to $153,800. Salaries are determined based on education, experience, knowledge, skills, and location.

Diversity and Inclusion at EY

We value diversity and inclusiveness, fostering an environment where differences are appreciated, policies are equitable, and our people feel a sense of belonging. We are committed to combating systemic racism, promoting gender equity, supporting the 2SLGBTQIA+ community, advancing neuroinclusion and accessibility, and amplifying Indigenous voices as part of reconciliation efforts. Our diverse backgrounds and perspectives help us innovate and succeed. When people are authentic at work, they perform their best and help build a better working world.

EY | Building a better working world

EY creates value for clients, society, and the planet, building trust in capital markets. Leveraging data, AI, and technology, EY helps clients shape the future confidently and address pressing issues. Our services span assurance, consulting, tax, strategy, and transactions, supported by a global network and diverse ecosystem partners in over 150 countries.