Brand and Marketing Lead

EY Podnikatel roku; London; Remote; CAD 92,000 - 154,000; Full time

Job summary

A leading professional services firm in Canada is seeking an Assistant Director for Marketing. This role involves developing strategic marketing plans, collaborating with leaders to implement marketing initiatives, and mentoring junior team members. The ideal candidate will have 7+ years of experience and a relevant bachelor's degree. The position offers competitive compensation and is open to candidates across Canada.

Benefits

Medical and dental benefits

Generous time off

Career development opportunities

Employee assistance programs

Qualifications

• Minimum of 7 years relevant experience, with proven program and campaign management skills.
• Ability to collaborate with subject matter experts.
• Comfort with ambiguity and shifting priorities.

Responsibilities

• Develop and lead the strategic marketing plan for EY-Parthenon.
• Analyze market trends to identify demand and opportunities.
• Mentor and coach junior team members.

Skills

Experience in omni-channel marketing campaigns

Strong communication skills

Leadership experience

Excellent organizational skills

Knowledge of marketing trends

Education

Bachelor’s degree in Business Administration, Marketing, or related

Graduate degree preferred

Tools

CRM

SEO

Data and AI tools

Job description

At EY, we're all in to shape your future with confidence.

We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help build a better working world.

The opportunity

At EY-Parthenon, we support clients on every aspect of their strategic growth and transformation agenda. We help them reimagine business ecosystems, reshape portfolios, and reinvent themselves for a better future. As the Assistant Director for Marketing at EY-Parthenon, you will serve as the national marketing leader. You will be responsible for providing strategic insights, project management, best practices, and market trend analysis to the EY-Parthenon team and stakeholders. Your role will involve strategy planning, executing tailored marketing initiatives, stakeholder management, and ensuring EY's competitive edge in this area while working closely with practice leaders to develop go-to-market marketing solutions.

Your key responsibilities :

1. Develop and lead the strategic marketing plan for EY-Parthenon.
2. Collaborate with practice leaders to facilitate growth and ensure delivery of marketing initiatives aligned with standards.
3. Serve as a liaison between sub-service line leaders, stakeholders, and marketing teams to implement go-to-market strategies.
4. Partner with other service lines, industry groups, and alliances to identify business needs and investment opportunities.
5. Manage go-to-market activities and prioritize initiatives supporting national marketing goals.
6. Analyze market trends to identify demand and opportunities, seeking continuous improvement.
7. Leverage EY’s services and solutions to deliver relevant insights, best practices, and enable client conversations.
8. Mentor and coach junior team members.

What we look for

• Experience in omni-channel marketing campaigns and executive-level events.
• Ability to collaborate with subject matter experts on thought leadership and sales collateral.
• Strong communication skills with senior executives, acting as a trusted advisor.
• Adherence to brand guidelines and upholding EY’s reputation.
• Proficiency in managing multiple projects in a deadline-driven environment.
• Leadership experience and process improvement skills.
• Ability to work independently and influence stakeholders.
• Bachelor’s degree in Business Administration, Marketing, or related; graduate degree preferred.
• Minimum of 7 years relevant experience, with proven program and campaign management skills.
• Knowledge of marketing trends, measurement, and strategic thinking.
• Comfort with ambiguity and shifting priorities.
• Excellent organizational and time management skills.
• This role is open to candidates across Canada; fluency in English is required.

Ideally you'll also have

• Experience in professional services or strategy consulting.
• Experience marketing to C-suite or Board members.
• Understanding of transactions and management consulting.
• B2B marketing experience and knowledge of AI tools like Microsoft Copilot.

What we offer

Our benefits support your physical, emotional, financial, and social wellbeing, including medical, dental, mental health services, employee assistance, and savings plans. We offer generous time off, learning programs, career development opportunities, and community involvement through EY Ripples.

Learn about our commitment to DE&I and how we foster an inclusive environment where everyone can thrive. We value diversity, equity, and inclusion, and are dedicated to advancing gender equity, supporting the LGBTQ+ community, promoting neuroinclusion, and engaging with Indigenous communities.

EY Building a better working world

We create value for clients, society, and the planet through data, AI, and technology, helping shape the future with confidence. EY operates in over 150 countries, offering services in assurance, consulting, tax, strategy, and transactions.

Key Skills

Business Development, Graphic Design, Communication Strategies, CRM, Online Marketing, Market Research, Project Management, SEO, Content Marketing, Facebook, ROI, Creative Concepts, Actionable Insights, KPI, Analytics

Employment Type : Full Time

Experience : 7+ years

Vacancy : 1

Salary Range in British Columbia: $92,300 to $153,800. Salaries are determined based on education, experience, skills, and location.