Brand and Marketing Lead

EY; Edmonton; Hybrid; CAD 92,000 - 154,000; Full time

Job summary

A multinational professional services firm is seeking a Brand and Marketing Lead to serve as the national marketing leader for their EY-Parthenon service line. You will develop and execute strategic marketing plans and collaborate with various stakeholders to support business growth. The ideal candidate will possess strong leadership, project management skills, and a minimum of 7 years of experience in marketing. This role requires fluency in English and is available in multiple locations across Canada.

Benefits

Comprehensive medical, dental, and prescription drug coverage

Employee Assistance Program

Learning programs tailored for employees

Generous time off and vacation days

Qualifications

• Minimum of 7 years of relevant business experience.
• Experience collaborating with senior executives.
• Proven experience in program management and execution.

Responsibilities

• Develop and execute the strategic marketing plan for EY-Parthenon.
• Collaborate with practice leaders for seamless delivery of marketing initiatives.
• Manage and prioritize go-to-market activities.

Skills

Omni-channel marketing campaigns

Stakeholder management

Event planning

Leadership

Strategic thinking

Project management

Effective communication

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Graduate degree

Job description

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At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

At EY-Parthenon, we support clients on every aspect of their strategic growth and transformation agenda. We help them reimagine business ecosystems, reshape portfolios and reinvent themselves for a better future. As the Assistant Director for Marketing for the EY Parthenon service line at EY, you will serve as the national marketing leader. You will be responsible for providing strategic insights, project management, best practices, and the latest market trends to the EY-Parthenon Service Line team and other stakeholders. Your role will involve strategy, planning and executing tailored marketing initiatives, stakeholder management and ensuring EY's competitive edge in this area while working closely with practice leaders and offering them go-to-market marketing solutions.

Your key responsibilities :

• Develop and lead the execution of the strategic marketing plan for EY-Parthenon.
• Work closely with practice leaders to facilitate the desired growth of the practice and ensure seamless delivery of marketing initiatives in accordance with EY and industry standards.
• Serve as a liaison between various sub-service line leaders, stakeholders and marketing teams to provide robust go-to-market marketing initiatives.
• Collaborate with other service line, industry and alliance groups across the firm, to identify business needs and areas for investment.
• Manage go-to-market activities and prioritize initiatives that support the national marketing objectives.
• Identify demand, trends, and opportunities through insightful analysis of the market, and sub-service line areas and continuously seek new opportunities for improvement.
• Curate knowledge, leveraging the full suite of EY’s services and solutions to deliver relevant insights and best practices, and to equip and enable client conversations.
• Mentor and coach junior team members.

What We Look For

Prior experience with developing and executing omni-channel marketing campaigns.

Prior experience planning and executing executive-level events, roundtables, webinars and sponsorships that support relationship-building and brand positioning.

Prior experience collaborating with subject matter experts to shape high-impact thought leadership, client stories, social content, and sales collateral – that resonate with executive audiences.

Ability to work alongside and effectively communicate with senior executives, being seen as a credible trusted advisor.

Ensure consistency with brand guidelines and uphold the firm’s reputation for quality, integrity and insight.

At ease managing multiple high-priority projects and navigating ambiguity in a deadline-driven and matrixed environment.

Strong leadership skills and experience with overseeing staff.

Process-driven, always looking for ways to improve efficiency and effectiveness.

Ability to work both independently and with the team, relying on strong influencing skills to achieve results.

A bachelor’s degree in Business Administration, Marketing, or a related field is required. A graduate degree is preferred.

A minimum of 7 years of relevant business experience.

Proven experience in program, project, and campaign management and execution.

Strong skills in stakeholder management, with the ability to work comfortably with senior leaders.

Comprehensive knowledge of marketing trends, execution, and measurement.

Strategic thinker with hands-on approach.

Confident operating iwth ambiguity and shifting priorities.

Excellent organizational and time management skills, with demonstrated ability to manage multiple priorities, stakeholders, and complex projects and initiatives simultaneously.

This position is available to candidates in various EY offices across Canada. Please note that due to the national scope of the role, proficiency in English is required.

Ideally, you’ll also have

Past experience in professional services and / or strategy consulting is highly desirable.

Past experience marketing to C-suite and / or Board of Directors.

Understanding of transactions (buy and / or sell side) management consulting.

B2B marketing experience an asset.

Knowledge of how to leverage AI tools in a business setting, including Microsoft Copilot.

What We Offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

Learn about our commitment to DE&I at https : / / www.ey.com / en_ca / about-us / corporate-responsibility / equity

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

The salary range for this job in British Columbia is $92,300 to $153,800 Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.

Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Professional Services

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