Brand and Content Marketing Manager

iQIYI.com; Markham; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading streaming platform is seeking a Mid-Senior Marketing professional to lead 360° marketing campaigns for original series. Responsibilities include managing brand strategies, collaborating with internal and external teams, and utilizing data for campaign optimization. The ideal candidate has over 5 years of experience in marketing, strong knowledge of the Indonesian media landscape, and is fluent in both Bahasa Indonesia and English. Full-time position located in Markham, Canada.

Qualifications

• Minimum 5 years of marketing experience in the entertainment or content industry.
• Demonstrated success in brand building and content marketing.
• Experience with OTT platforms or original series launches preferred.
• Strong knowledge of the Indonesian media landscape.
• Hands-on experience managing digital campaigns.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Lead marketing campaigns for iQiyi’s original series.
• Own the brand marketing strategy for local consumers.
• Design integrated brand and content campaigns.
• Collaborate with internal teams and external partners.
• Drive strategic partnerships for brand reach.
• Leverage data to optimize campaigns and measure effectiveness.
• Manage local marketing budget and timeline.
• Monitor industry trends and audience preferences.

Skills

Brand building

Content marketing

Digital marketing

Analytics skills

Communication skills

Project management

Stakeholder management

Fluent in Bahasa Indonesia

Fluent in English

Job description

Direct message the job poster from iQIYI.com

• Lead 360° marketing campaigns for iQiyi’s original Indonesian series, from launch strategy to execution, across digital, social, PR, influencers, offline activations, and more.
• Own the Indonesia brand marketing strategy, strengthening iQiyi’s brand equity and positioning in the minds of local consumers.
• Design and execute integrated brand and content campaigns that balance long-term brand building with short-term performance goals.
• Collaborate with internal teams (content, PR, regional marketing, product) and external agencies and brand partners to bring campaigns to life.
• Drive strategic partnerships that amplify both content releases and brand reach (e.g., telcos, media partners, lifestyle brands).
• Leverage data and insights to optimize campaigns, measure effectiveness, and ensure alignment with business KPIs.
• Manage local marketing budget and timeline to ensure efficient delivery of high-impact campaigns.
• Keep a close eye on industry trends, competitor activity, and audience preferences to continuously evolve our marketing playbook.

Requirements :

• Minimum 5 years of marketing experience, with at least 3 years in the entertainment or content industry (TV, film, music, streaming, or digital media).
• Demonstrated success in both brand building and content marketing, especially with local audiences.
• Experience working on OTT platforms or original series launches is preferred.
• Solid knowledge of the Indonesian media landscape, audience behavior, and pop culture.
• Strong digital marketing and analytics skills, with hands-on experience managing campaigns across paid media, social, influencer, and CRM.
• Excellent communication, project management, and stakeholder management abilities.
• Fluent in both Bahasa Indonesia and English.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Technology, Information and Media

This job posting is active.