Brand and Community Lead

Rewind; Canada; Remote; CAD 95,000 - 125,000; Full time

Benefits offered by this job

Flexible work hours

Employee stock options

Health benefits

3 weeks vacation

Paid parental leave

Professional development allowance

Job summary

A leading data protection company in Canada is seeking a Brand and Community Lead. This role involves shaping the company's narrative, mentoring a creative team, and enhancing brand visibility across community channels. We're looking for a candidate with over 5 years of relevant experience, particularly in B2B SaaS environments. The position is remote across Canada, ideal for candidates in Eastern Time, with a competitive salary range of $95,000 to $125,000.

Qualifications

• 5+ years in brand, storytelling, or communications roles.
• B2B SaaS and cybersecurity or DevOps experience required.
• Experience ghostwriting for executives or subject matter experts.

Responsibilities

• Lead and shape Rewind's brand narrative and communications.
• Build internal influencer programs for executives and technical experts.
• Develop and mentor the creative team while driving brand initiatives.

Skills

Storytelling

Brand management

Communication

Creative leadership

Content creation

Ghostwriting

Strategic thinking

Job description

Join to apply for the Brand and Community Lead role at Rewind.

Rewind protects the critical data that powers businesses of all sizes by backing up cloud data in apps like Jira, GitHub, Confluence, and Shopify. We are backed by Insight Partners, Inovia, Bessemer, and Atlassian Ventures and are proud to be named one of Canada’s 50 fastest growing technology companies (2023 Deloitte Fast 50). Our mission, story, and values are available for you to explore.

The Role

You will shape and communicate the story of Rewind across brand, narrative, community, and internal thought leadership. You’ll turn subject‑matter experts into recognizable industry voices, elevate how Rewind shows up across every channel, and guide the creative team to operate with a revenue‑driven mindset.

Why This Role Matters

A strong brand emerges from clarity, authority, and consistent storytelling. Rewind’s next phase requires internal experts who communicate with impact, a creative team that understands how narrative builds pipeline, and a brand that shows up with confidence in every touchpoint. This role leads that shift.

What You’ll Do

Brand & Narrative Leadership

• Ownership of Rewind’s brand narrative, tone of voice, and identity.
• Creation of storytelling frameworks that shape launches, announcements, campaigns, and brand‑level communication.
• Hands‑on writing and editing for high‑impact brand assets, executive narratives, vision documents, keynote scripts, and core web content.
• Full responsibility for website clarity, storytelling, and narrative structure.

Internal Influencer Development

• Build and run Rewind’s internal influencer program, turning execs, engineers, PMs, and data experts into trusted public voices.
• Ghostwrite for SMEs across LinkedIn, articles, blogs, internal notes, speaker pitches, community posts, and external communications.
• Create tailored voice guides for internal experts while maintaining brand alignment.
• Extract insights from technical and product teams and transform them into simple, credible stories.
• Coach internal contributors on communication, presence, clarity, and message discipline.
• Support speaking submissions, conference materials, and recorded or live presentations.

Creative Team Leadership

• Lead, mentor, and coach Rewind’s creative team, which currently includes one writer and one designer, along with freelancers and agency partners.
• Develop the team’s strategic thinking so they understand how creative work influences funnel movement, pipeline creation, and revenue outcomes.
• Establish expectations for proactive idea generation, not just task execution.
• Train creative team members to build assets and stories that support specific pipeline goals and audience journeys.
• Introduce review processes that elevate quality while improving speed and clarity.
• Create a culture where creativity serves narrative, clarity, and measurable GTM impact.

Community & Engagement

• Lead Rewind’s presence across community channels and technical ecosystems.
• Design programs that encourage conversation, contribution, and recognition for internal experts.
• Amplify expert voices across community platforms to strengthen brand trust and visibility.
• Operate community content as a narrative engine, not as volume production.

Cross‑Functional Narrative Alignment

• Partner with Product Marketing on messaging frameworks and positioning.
• Coach GTM teams on tone, clarity, and story‑driven communication.

Who Are You

• You think in stories and narratives, not assets and outputs.
• You write with precision and edit with conviction.
• You know how to turn technical insights into simple, powerful messages.
• You can lead creatives and raise their strategic awareness.
• You’re comfortable ghostwriting in multiple voices while staying authentic.
• You know how to guide teams toward GTM impact, not just creative quality.
• You’re organized, fast, curious, and not afraid to push for clarity.

What You’ll Bring

• 5+ years of experience in brand, storytelling, communications, or thought leadership roles.
• B2B SaaS and cybersecurity or DevOps experience.
• Experience writing and ghostwriting for executives or SMEs.
• Experience managing creative teams or external creative partners.
• Strong portfolio that demonstrates clarity, storytelling, and voice control.
• Experience shaping brand systems, voice, narrative, and identity.
• Experience owning or managing website content and narrative.
• Comfort working with product marketing, sales, and leadership.

Location and Working Hours

This role is remote across Canada, with a preference for candidates working in Eastern Time (EST), ideally in Toronto and Ottawa.

Salary Range

~ $95,000 – $125,000

Compensation Philosophy

The actual base salary will vary based on market and individual qualifications. If your expectations are above this range, we may consider a higher level for the right person. If closer to an earlier career stage, we may evaluate the role at a lower level within our framework.

Why Join Rewind

At Rewind, you’ll help shape the future of data protection for thousands of businesses. We value trust, accountability, and respect for people’s time, and encourage experimentation, critical thinking, and growth.

How Rewind Will Support You

We offer flexible work hours, employee stock options, health benefits, 3 weeks vacation, 7 life leave days, 2 Level Up days for professional development, 1 volunteer day, Summer Fridays, paid parental leave, a professional development allowance, and a $1,000/year wellness/home office allowance.

Inclusivity Statement

Rewind is committed to building an inclusive, supportive workplace. We value diverse perspectives and strongly encourage candidates from all backgrounds and identities to apply.

AI Usage

Our recruitment process may include AI‑enabled tools to help manage and review applications efficiently. Hiring decisions are ultimately made by human reviewers.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Software Development