Brand & Web Manager

Canada West Ski Areas Association; Rossland; On-site; CAD 65,000 - 80,000; Full time

Job summary

An established industry player in the ski resort sector is seeking a dynamic Brand & Web Manager to elevate its creative direction. This pivotal role involves leading design, web, and digital marketing initiatives, ensuring brand consistency across all platforms. You will manage a talented team and collaborate with key stakeholders to drive impactful campaigns. Ideal candidates will bring a blend of creativity and analytical skills, with a strong background in brand management and digital marketing. If you're passionate about creating cohesive brand experiences and have a knack for innovative strategies, this opportunity is perfect for you!

Qualifications

• 3+ years in brand, web, or digital marketing management.
• Hands-on experience with WordPress and email marketing.

Responsibilities

• Lead brand and digital marketing initiatives for RED Mountain Resort.
• Manage website properties and oversee UX improvements.
• Collaborate with Sales & Marketing Director on campaigns.

Skills

Brand Management

Digital Marketing

UX Design

Project Management

Communication Skills

Creative Writing

Data Analysis

Attention to Detail

Education

University degree in Marketing

University degree in Graphic Design

Tools

WordPress

Acoustic

Adobe Creative Suite

Wrike

Job description

RED Mountain Resort is seeking a dynamic and strategic Brand & Web Manager to lead the creative direction of the resort and its ancillary brands across design, web, and digital marketing. This role is pivotal in shaping RED’s visual identity and digital presence, ensuring brand consistency, guiding cross-medium campaigns, and influencing long-term creative strategies in collaboration with the Sales & Marketing Director (SMD).

As the head of RED’s brand and digital creative, you will lead initiatives in design, web, and digital marketing platforms, manage a Graphic Designer, and collaborate with the Sales and Marketing Manager (SMM). Your leadership will align creative efforts with RED’s business and sales objectives, empower your team, and refine brand direction through insights, analytics, and innovation.

If you are passionate about creating cohesive brand experiences, intuitive user experiences, impactful data-backed design, and performance-driven strategies, we invite you to join our team.

The salary range for this position is $65,000-$80,000.

Major Responsibilities

1. Brand & Design Leadership
   • Guard RED’s brand, ensuring consistent visual and messaging standards across all platforms and departments.
   • Provide guidance and feedback to the Graphic Designer to ensure alignment with RED’s brand vision.
   • Execute multi-channel marketing campaigns, translating ideas into web, email, social, print, and digital activations.
   • Oversee logos, merchandise graphics, marketing collateral, signage, and more for all resort departments and ancillary services.
2. Website & Digital Management
   • Manage all RED Mountain Resort web properties, including major design updates and UX needs.
   • Create impactful designs for landing pages and digital ads for campaigns and promotions.
   • Maintain website hosting (WPEngine), plugins, and performance.
   • Manage RED’s e-commerce storefront for passes and tickets.
   • Coordinate with backend developers for website enhancements and API integrations.
3. Email Marketing & Automation
   • Build, manage, and optimize email campaigns and workflows within the Acoustic platform.
   • Work with the Acoustic Platform Client Manager for improvements and troubleshooting.
   • Use analytics to improve engagement and conversion rates.
4. Analytics & Optimization
   • Oversee reporting on web traffic, email performance, and campaign results.
   • Use data-driven design to refine RED’s digital presence.
   • Ensure excellent UX across all digital platforms.
5. Collaboration & Project Management
   • Collaborate with the Director of Sales & Marketing on campaigns and brand strategy.
   • Manage tasks and deadlines using Wrike.
   • Coordinate with department heads to maintain brand presence via the project submission portal.

Key Knowledge, Skills, and Abilities

Education

• University degree in Marketing, Graphic Design, or a related discipline.

Experience

• Minimum 3 years in a managerial role or similar in brand, web, or digital marketing.
• Hands-on experience with WordPress, website management, and hosting.
• Proficiency in HTML/CSS and front-end development principles.
• Experience managing email marketing campaigns, databases, and automation (preferably with Acoustic).
• Strong portfolio showcasing Adobe Creative Suite work, with campaign results being a plus.

Skills and Abilities

• Creative and analytical mindset.
• Understanding of UX and design thinking.
• Excellent communication skills.
• Strong project management and organizational skills.
• Attention to detail and consistency in branding and messaging.
• Familiarity with snowboarding/skiing culture and action sports branding is a plus.
• Humor and creative writing skills are a plus.
• Additional skills like video editing, illustration, or animation are a bonus.
• Intermediate skiing or snowboarding ability is advantageous.