Brand Ambassador - VW

Brand Momentum Inc.; Toronto; On-site; CAD 25,000 - 30,000; Part time

Job summary

Brand Momentum Inc. in Toronto is seeking dynamic Brand Ambassadors for the Volkswagen x Canada Soccer activation at BMO Field, with a 4:00 PM to 9:00 PM shift on Saturday, September 26, 2026.

Training is on Wednesday, September 23, 2026 (1 PM EST, virtual). You will interact with fans, run interactive zones, promote the partnership, and create memorable experiences for attendees.

Qualifications

• Energetic, outgoing, and confident personality.
• Excellent communication and interpersonal skills.
• Comfortable interacting with large crowds in a live setting.
• Professional, enthusiastic and team-oriented attitude.
• Passionate about creating memorable guest experiences.

Responsibilities

• Interacting with fans and building excitement before the match.
• Encouraging participation in interactive zones such as Fastest Kick and Elite Skills Arena.
• Representing the Volkswagen brand with enthusiasm and professionalism.
• Promoting the partnership between Volkswagen and Canada Soccer.
• Engaging with fans and creating memorable brand experiences throughout the event.
• Helping create a fun, energetic, welcoming atmosphere for fans.

Skills

Energetic personality

Excellent communication

Crowd interaction

Professional demeanor

Team-oriented

Job description

NOW HIRING: Brand Ambassadors – Volkswagen x Canada Soccer

Volkswagen is bringing an exciting activation to a Canada Men’s National Soccer Team match at BMO Field in Toronto, and we’re looking for dynamic, engaging BAs to help bring this immersive, fan-focused experience to life!

Location: BMO Field

Activation Date: Saturday, September 26, 2026

Shift Time: 4:00PM - 9:00PM

Training Date: Wednesday, September 23, 2026

Training Time: 1PM EST (Virtual)

What You’ll Be Doing

• Interacting with fans and building excitement before the match
• Encouraging participation in interactive zones such as Fastest Kick and Elite Skills Arena
• Representing the Volkswagen brand with enthusiasm and professionalism
• Promoting the partnership between Volkswagen and Canada Soccer
• Engaging with fans and creating memorable brand experiences throughout the event
• Helping create a fun, energetic, and welcoming atmosphere for fans
• Helping bring the Volkswagen x Canada Soccer partnership to life

Who We’re Looking For

• Energetic, outgoing, and confident personalities
• Excellent communication and interpersonal skills
• Comfortable interacting with large crowds in a dynamic environment
• Confident engaging with fans in a lively event setting
• Professional, enthusiastic, and team-oriented
• Passionate about creating memorable guest and fan experiences

If you’re passionate about live events, soccer, and connecting with fans, we’d love to have you join the team

About Brand Momentum

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation.

As a three-time winner of Canada’s Top 100 Best Workplaces® and one of Canada’s fastest-growing companies, we take pride in our commitment to Goodness, a core value that drives everything we do.

At Brand Momentum, we build authentic connections across Canada. We are more than a Sales, Marketing, and Retail agency — we are a community.

Our Commitment

At Brand Momentum, we focus on long-term success by combining innovation, quality, and a fun, supportive culture. We deliver on our promises by providing exceptional value to both our clients and our people.

Guided by integrity, respect, and empowerment, we create an environment where everyone can thrive.

We are also committed to sustainability and actively work to reduce our environmental impact, while fostering a diverse and inclusive workplace that celebrates different perspectives and experiences.

Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.