Brand Ambassador - Store Grand Opening

Brand Momentum Inc.; Fort McMurray; Hybrid; CAD 17,000 - 28,000; Part time

Job summary

Brand Momentum is seeking energetic Brand Ambassadors to support a Walmart store opening event in Fort McMurray, Alberta. The role involves engaging shoppers and families, facilitating activities, and helping manage guest flow during the event dates.

This part-time contract position requires reliability, strong customer service, and flexibility to work outdoor October conditions. Prior experiential retail or event experience is an asset.

Qualifications

• Strong customer service and communication skills.
• Experience in experiential, retail, grocery, sampling, or events is an asset.
• Ability to work independently and as part of a team.

Responsibilities

• Engage with shoppers, children and families in a friendly, energetic, professional manner.
• Facilitate Plinko and distribute prizes while creating a fun guest experience.
• Support sampling activities and distribute products following event guidelines.
• Assist at Trick-or-Treat stations and help manage guest flow.
• Support Photo Op, Face Painting, Balloon Artist, and Sparkling Water Truck activations as needed.
• Help with event setup, cleanup, and maintain clean activation areas.
• Be prepared to work indoors and outdoors and assist across multiple stations.

Skills

Customer service

Communication

Event experience

Job description

Brand Ambassador / Event Activation Specialist

Position Overview:

We are seeking energetic, outgoing, and family-friendly Brand Ambassadors to support an exciting Walmart store opening event in Fort McMurray, Alberta. This large-scale community activation is expected to welcome approximately 1,000 attendees per day and will feature interactive games, sampling, photo opportunities, and family-friendly activities.

Job Type: Part-time, Contract

Location: Fort McMurray, Alberta

Event Dates: Thursday, October 22 – Sunday, October 25, 2026

Shift Times: Approximate and subject to change based on final event requirements. Flexibility is required, including potential split shifts on Thursday and Friday.

Event Activations:

• Sparkling Water Truck
• Plinko Activation
• Baked Goods Sampling
• Photo Op Wall
• Face Painting
• Balloon Artist
• 6 Trick-or-Treat Stations (3 indoor and 3 outdoor)

Key Responsibilities:

• Engage with shoppers, children, and families in a friendly, energetic, and professional manner.
• Facilitate Plinko and distribute prizes while creating a fun guest experience.
• Support sampling activities and distribute products following event guidelines.
• Assist at Trick-or-Treat stations and help manage guest flow.
• Support the Photo Op, Face Painting, Balloon Artist, and Sparkling Water Truck activations as needed.
• Help with event setup, cleanup, and maintaining clean and organized activation areas.
• Be prepared to work both indoor and outdoor activations and assist across multiple stations during busy periods.
• Follow direction from the Team Lead / Field Supervisor and provide excellent customer service.

Requirements:

• Energetic, outgoing, and comfortable engaging with children and families.
• Strong communication and customer service skills.
• Previous experiential, retail, grocery, sampling, or event experience is an asset.
• Reliable, professional, and able to work independently and as part of a team.
• Comfortable working outdoors in October weather conditions.
• Must have reliable transportation to the event location.
• Flexible availability, as shift times may change based on operational requirements.

About Brand Momentum:

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness", a core value that permeates everything we do. At Brand Momentum, we build authentic connections across Canada. We are more than a Sales, Marketing, and Retail agency; we are a community.

Our Commitment

At Brand Momentum, we focus on long-term success by combining innovation, quality, and a fun, supportive culture. We deliver on our promises by providing exceptional value to both our clients and our people. Guided by integrity, respect, and empowerment, we create an environment where everyone can thrive. We’re also committed to sustainability and actively work to reduce our environmental impact, while fostering a diverse and inclusive workplace that celebrates different perspectives and experiences. Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.

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