Brand Ambassador

Lucid Motors; Toronto; On-site; CAD 80,000 - 100,000; Part time

Job summary

Lucid Motors is seeking a Brand Ambassador in Toronto to welcome guests and enhance their experience at the studio. As the first point of contact, you will drive engagement through exceptional communication and a passion for electric vehicles. This part-time role includes flexible hours with weekend availability and offers competitive pay along with benefits.

Benefits

Medical, dental, and vision insurance

401k

Vacation

Equity program opportunities

Qualifications

• 18 years old minimum.
• Prior experience with CRM tool such as Salesforce highly preferred.
• Experience in customer facing industry (food service, retail, hospitality etc).

Responsibilities

• Welcome guests, resolve general inquiries, and schedule test drives.
• Quality lead capture in CRM (Salesforce) inputs for customer interactions.
• Ensure test drive and showcase vehicle readiness.

Skills

Exceptional people skills

Communication

Customer service

Flexibility

Passion for EV industry

Tools

Salesforce

Job description

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Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Lucid is growing our brand. A post luxury brand centered around sustainability and human experience. If you are an effective communicator, love helping people and are thinking about joining the EV revolution, come join us! The Lucid Brand Ambassador is the first point of engagement guests will have at the Lucid studio.

The position offers 20–24 part-time hours per week.

Schedule Overview

This part-time position requires weekend availability for full shifts, as well as weekday evening flexibility. Schedule is subject to change based on business needs.

Expected Schedule

• Saturday : 8-hour shift
• Sunday : 8-hour shift
• Monday–Friday : Evening availability (hours may vary)
• Note : Schedule is subject to change

The Role

• Welcome guests, resolve general inquiries, and schedule test drives
• Quality lead capture in CRM (Salesforce) inputs for customer interactions and outreach
• Customer Assessment : Ask questions to understand budget, preferences, timeline
• Listen to customer needs to recommend suitable vehicles and collects required customer information
• Refer high-potential leads to Sales Specialists
• Ensure all guests are directed to the most appropriate point of contact
• Develop deep knowledge of Lucid brand, vehicles, and services
• Stimulate customer consideration, explaining features, specifications, pricing of all models
• Provide backend (i.e., non-customer-facing) operational support to ensure completion of order paperwork and clarity on order / vehicle status
• Facilities Management : Ensure food and beverage replenishment from existing inventory and reporting of maintenance requests
• Support Studio Manager in execution of Retail Ops. playbook (i.e. opening / closing checklist)
• Ensure test drive and showcase vehicle readiness (cleaning, charging)
• Assist with daily operations as needed

You Bring

• Exceptional people skills, communication is key!
• Ability to deliver an outstanding customer journey for guests entering the Studio
• Experience in customer facing industry (food service, retail, hospitality etc)
• Patience and professionalism
• Comfortable operating in ambiguous retail environment
• Passion for EV industry and building the Lucid brand
• Flexible availability including extended holiday mall hours, holidays and weekends
• 18 years old minimum
• Prior experience with CRM tool such as Salesforce highly preferred
• Authorized to work in the USA (visas sponsorship not available)
• Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
• Where permitted by law, successful completion of a drug test and background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers
• Valid driver’s license with no suspensions within the past year
• Ability to obtain appropriate state licensing, where applicable

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Compensation Range : The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Additional Compensation and Benefits : Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and / or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (hourly)

24—$30 CAD

By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

To all recruitment agencies : Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.

Seniority level

Seniority level

Entry level

Employment type

Employment type

Part-time

Job function

Job function

Sales and Business Development

Motor Vehicle Manufacturing

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