Brand Ambassador & Market Activation Specialist

Sovereign Brands; Vancouver; On-site; CAD 48,000 - 70,000; Full time

Benefits offered by this job

Annual bonus

Travel budget

Brand representation opportunities

Job summary

Sovereign Brands is seeking a Brand Activator to drive sales growth and brand presence in Vancouver and across Canada in collaboration with Corby Spirit & Wine Ltd., Pernod Ricard affiliate. You’ll build relationships with importers, partners, and key customers, executing sales and marketing initiatives for on-premise and off-premise channels.

Ideal candidates have 1–3 years in beverage alcohol sales, strong networking skills, and a passion for bringing premium brands to life in the market.

Qualifications

• 1–3 years of sales experience within the beverage alcohol industry.
• Experience as a Brand Ambassador, Sales Representative, or Trade Marketing professional is an asset.
• Strong networking and relationship-building skills.
• Excellent interpersonal and communication abilities, including presentations.
• Experience working with wholesalers or distributor partners is an asset.
• Self-motivated with the ability to work independently in a fast-paced environment.
• Strong planning, organization, and time management skills.

Responsibilities

• Build and maintain strong relationships with importer and distributor partners.
• Support importer sales teams and keep Sovereign Brands top-of-mind.
• Collaborate with Regional Sales Manager to develop annual territory sales plans.
• Grow distribution, visibility, merchandising, pricing, and overall sales performance.
• Manage inventory and depletion planning to prevent out-of-stock situations.
• Activate brands through tastings, sampling events, consumer promotions, and in-store demonstrations.
• Travel throughout the territory to meet customers and identify new opportunities.
• Assist in budget planning and management for sales initiatives.

Skills

Sales experience

Relationship-building

Bev/alcohol industry knowledge

Tools

Microsoft Office (Excel, Word, PowerPoint)

Job description

Join One of the World's Most Innovative Wine & Spirits Companies

Sovereign Brands is partnering with Corby Spirit & Wine Ltd., an affiliate of Pernod Ricard, to continue growing its award‑winning portfolio across Canada. We're looking for an energetic, entrepreneurial Brand Activator to join our team in Vancouver and help build some of the world's most exciting wine and spirits brands.

If you're passionate about sales, thrive on building relationships, and enjoy bringing premium brands to life in the marketplace, we'd love to hear from you.

Sovereign Brands is a family‑owned wine and spirits company with four generations of industry expertise. Since 1999, we've built our reputation by creating distinctive, innovative brands through partnerships with exceptional family‑owned wineries and distilleries around the world.

Our portfolio includes globally recognized brands such as:

• Bumbu Rum
• McQueen and the Violet Fog Gin

Today, our products are available in more than 100 countries and supported by sales and marketing teams across North America, Europe, the Middle East, Africa, and Asia. As we continue expanding into new markets, we're looking for talented individuals who want to grow with us.

What You'll Do

As the Brand Activator, you'll be responsible for driving sales growth, increasing distribution, and building brand awareness throughout your territory. Working closely with our importer partners and key customers, you'll execute sales and marketing initiatives that help our brands succeed across both on‑premise and off‑premise channels.

Your responsibilities will include:

• Build and maintain strong relationships with importer and distributor partners.
• Keep Sovereign Brands top‑of‑mind by supporting and motivating importer sales teams.
• Collaborate with the Regional Sales Manager to develop and execute annual territory sales plans.
• Grow distribution, visibility, merchandising, pricing, and overall sales performance.
• Manage inventory and depletion planning to help prevent out‑of‑stock situations while supporting future growth.
• Activate brands through tastings, sampling events, consumer promotions, and in‑store demonstrations.
• Develop relationships with senior leaders, marketing teams, supply chain partners, finance teams, sales managers, and field representatives.
• Execute sales and marketing programs across your territory.
• Support budget planning and management for sales initiatives.
• Ensure pricing strategies and shelf pricing are executed consistently.
• Coordinate point‑of‑sale materials and marketing assets to maximize brand visibility.
• Partner with key accounts and importer teams to increase distribution and consumer engagement.
• Regularly evaluate market execution, including displays, menus, pricing, promotions, and merchandising standards.
• Travel throughout the territory to meet customers, support distributors, attend planning meetings, and identify new business opportunities.
• Help achieve established sales and performance objectives (KPIs).

What You'll Bring

We're looking for someone who combines strong commercial acumen with an entrepreneurial mindset and a passion for building brands.

Preferred qualifications include:

• 1-3 years of sales experience within the beverage alcohol industry.
• Experience as a Brand Ambassador, Sales Representative, or Trade Marketing professional is considered an asset.
• A proven passion for sales and business development.
• Strong networking and relationship‑building skills.
• Excellent interpersonal and communication abilities, including presentation skills.
• Experience working with wholesalers or distributor partners is an asset.
• Self‑motivated with the ability to work independently in a fast‑paced, entrepreneurial environment.
• Strong planning, organization, and time management skills.
• Comfortable taking a hands‑on approach to achieving results.
• Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
• Valid driver's license with the ability to travel throughout the territory approximately 4-5 days per week.
• Flexibility to work non‑traditional hours to support both retail and licensed establishments when required.

Reporting Relationship

This individual contributor role reports to the Regional Sales Manager and International Sales Director. There are no direct reports associated with this position.

What We Offer

In return, Sovereign Brands offers:

• Annual bonus opportunity
• Travel and entertainment budget
• Opportunity to represent world‑renowned premium brands
• Career growth within an innovative and entrepreneurial global organization
• The chance to make a meaningful impact while helping build some of the fastest‑growing brands in the industry

Why Join Us?

At Sovereign Brands, innovation, entrepreneurship, and relationships are at the heart of everything we do. You'll have the opportunity to work with premium brands, collaborate with passionate professionals, and help shape the future of our business in Canada.

If you're ready to build brands, grow your career, and make an impact, we'd lo