Brand Activation Specialist

Charton Hobbs Group; Mississauga; On-site; CAD 16,000 - 30,000; Full time

Job summary

A leading beverage alcohol agency is seeking a motivated co-op student for a Brand Activation Specialist position in the Greater Toronto Area. This role offers hands-on experience in merchandising and brand promotion, allowing students to gain valuable insights into marketing within the wine and spirits industry.

Qualifications

• Enrolled in co-op education program related to marketing or hospitality.
• Strong interest in the wine and spirits industry.
• Proficient in Microsoft Office applications.

Responsibilities

• Service CHG products at grocery accounts for optimal placement.
• Build impactful product displays for brand awareness.
• Participate in marketing initiatives and in-store brand activations.

Skills

Communication

Organizational skills

Time management

Customer service

Education

Currently enrolled in Hospitality Management, Marketing, Business or related field

Tools

Microsoft Office

Job description

Brand Activation Specialist Coop Placement

Reporting to : Grocery Manager

Location : GTA

Company Overview :

The Charton Hobbs Group (CHG) consisting of Charton Hobbs Authentic Wine and Spirits Merchants and Escalade Wines and Spirits is a leading national beverage alcohol agency representing a diverse portfolio of premium wine and spirit brands. With a strong presence across Canada we are committed to excellence in sales service and brand building.

Position Summary :

We are currently seeking a motivated and enthusiastic coop student for a Brand Activation Specialist placement in the Greater Toronto Area. Reporting to the Grocery Manager this role offers handson experience in merchandising sales support and brand promotion within grocery environments with exposure to both the hospitality and marketing aspects of the industry. Its a great opportunity for students pursuing studies in hospitality management marketing business or related fields to gain practical experience in the beverage alcohol industry.

Key Responsibilities :

• Service CHG products at various grocery accounts to ensure optimal placement visibility and inventory rotation.
• Build and maintain impactful product displays that support brand awareness and promotional campaigns.
• Assist with product deliveries and valueadded promotional materials.
• Participate in grocery promotions marketing initiatives and instore brand activations.
• Represent CHG and our premium portfolio at events or tastings (as applicable).
• Gain insight into marketing strategies and how they are executed at the store level.
• Maintain accurate records of merchandising activities and report regularly to the Grocery Manager.

Qualifications :

• Currently enrolled in a cooperative education program in Hospitality Management Marketing Business or a related field.
• Passion for the wine and spirits industry with an interest in marketing and brand building.
• Strong communication organizational and timemanagement skills.
• Proficiency with Microsoft Office applications.
• Customer service or sales experience is an asset.
• Must be of legal drinking age in Ontario (19 years or older).
• Valid drivers license and access to a reliable vehicle.
• Comfortable lifting 40 lbs and working independently in a fieldbased role.

Compensation :

This is a paid coop placement. Compensation includes a base salary car allowance and reimbursement of businessrelated expenses. This position supports meaningful workintegrated learning aligned with your academic program.

Application Process :

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and interest in the position.

Charton Hobbs is an equal opportunity employer and is committed to accessibility and inclusivity. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require accommodations during the hiring process please contact us at or.

Note : This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications required.

Required Experience :

Unclear Seniority

Key Skills

Business,Marketing,Key Decision Makers,Active Directory,Customer Service,Performance Evaluations,Federal Regulations,Communications,Account Management,Project Management,Facebook,Minimum Data Set,Budget management,Powerpoint,Direct Reports

Employment Type : Contract

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

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Brand Specialist • Mississauga, Ontario, Canada