Brand Activation & Partnership Specialist

Confidential Jobs; Markham; On-site; CAD 55,000 - 80,000; Full time

Job summary

A leading company is seeking a Brand Activation & Partnership Specialist in Markham. The role involves planning community activation programs, managing collaborations with influencers, and ensuring brand consistency. Candidates should possess a bachelor’s degree in a relevant field and have at least 3 years of experience in FMCG marketing. Strong stakeholder management and planning skills are crucial for success.

Qualifications

• Minimum 3 years of experience in FMCG marketing or brand activation.
• Creative and passionate about consumer engagement.
• Excellent planning skills with attention to detail.

Responsibilities

• Plan and execute community activation programs and brand events.
• Monitor and evaluate campaign impact.

Skills

Stakeholder management

Consumer engagement

Market trends

Planning and execution

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communication

Job description

Brand Activation & Partnership Specialist

Brand Activation & Partnership Specialist

• Plan and execute community activation programs, brand events, and outreach initiatives across key regions
• Identify and manage collaborations with local influencers, youth communities, campus networks, retail partners, and relevant third parties
• Ensure brand consistency across all activation touchpoints
• Monitor and evaluate campaign impact (reach, footfall, engagement, conversion, etc.)
• Collaborate closely with brand, trade marketing, and digital teams to ensure 360° campaign execution
• Support new product launches with tailored activation strategies targeting the right segments
• Manage relationships with vendors and ensure timely, cost-effective delivery

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or related fields
• min 3 years of experience in FMCG marketing, brand activation, or event management
• Strong stakeholder and partner management skills
• Creative, energetic, and passionate about consumer engagement & market trends
• Excellent planning and executional skills with a keen eye for details

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Strategy/Planning

• Industries

  Food and Beverage Manufacturing and Food and Beverage Services

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