Brand Activation Manager - Alberta

Ace Beverage Group; Calgary; On-site; CAD 60,000 - 80,000; Part time

Job summary

Ace Beverage Group is looking for an energetic Brand Activation Manager in major cities in Alberta to represent their popular beverage brands. The role involves creating engaging content, identifying promotional opportunities, and participating in community events, perfect for post-secondary students passionate about marketing and social media.

Benefits

Merchandise and product allocation

Trial access to new products

Potential future employment opportunities

Access to ABG events

Qualifications

• Currently enrolled college/university student.
• Passionate about social media and brand engagement.
• Available to work weekends/evenings.

Responsibilities

• Identify opportunities for giveaways and sponsorships.
• Create social content on Instagram and TikTok.
• Assist with ABG community events.

Skills

Social media content creation

Community management

Education

Enrolled in a Canadian post-secondary institution

Job description

Reports to: Marketing Coordinator

Location: Major cities in Alberta

Industry: Food & Beverage

Employment Type: Part-Time (20 hours/month)

Contract: September 2025 - April 2026

Applications close on August 30th, 2025, at 12:00 pm EST.

About Ace Beverage Group

Become the local face of one of Canada's leading RTD brands in your community! We’re looking for energetic and outgoing personalities to join the Slappy’s team as an official Brand Activation Manager (BAM) in major cities in Alberta. As a BAM, you will represent Nude Beverages and Slappy’s by creating content and experiences that make these brands the beverage of choice in your community.

Ace Beverage Group (ABG) is a Canadian beverage alcohol company focused on millennial and Gen Z consumers, better-for-you products, innovation, and community engagement. Our brands include Cottage Springs, Casa Del Rey, Ace Hill, Cabana Coast, Liberty Village, Good Vines, Nude Beverages, Los Flamingos, and Slappy’s. ABG is certified as a “Great Place to Work” in Canada and was awarded one of the Best Workplaces in Canada in 2024.

Job Responsibilities

1. Identify high-exposure opportunities for giveaways and sponsorships, including private events, club sponsorships, and on-premise collaborations.
2. Create and share culturally relevant social content on Instagram and TikTok to increase brand visibility in your community.
3. Assist with ABG events in your community.
4. Participate in weekly meetings with the ABG and BAM team.

Job Requirements and Competencies

• You are of legal drinking age in Canada and currently enrolled in a Canadian post-secondary institution.
• Passionate about social media content creation.
• Interested in expanding social networks and managing communities.
• Love for Slappy’s products and brand.
• Dedicated, ambitious, and responsible.
• Available to work some weekends and/or evenings.

Perks

• Nude Beverages and Slappy’s merchandise and product allocation.
• Trial access to new and upcoming Slappy’s and ABG products.
• Potential future employment opportunities with ABG.
• Access to ABG events.

Curious about working at Ace Beverage Group? Check out our award-winning culture in a one-minute video here.

We thank all applicants for their interest, but will only contact those selected for an interview.

Our Team Culture

At ABG, our team members:

• Lead by example: Take ownership, act with integrity, and treat everyone with respect.
• Fearlessly innovate: We constantly brainstorm ways to improve our products and processes. Everyone is encouraged to participate in innovation and decision-making.
• Get stuff done: We value adaptability, proactivity, and execution speed.

Interested but don’t check every box? Please apply anyway. ABG is an equal opportunity employer committed to diversity and inclusion. We provide accommodations during the hiring process for individuals with disabilities; please inform us of your needs.