Bilingual Team Lead, Copywriting

FYihealth Group; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Two free glasses and lenses per year

Coaching culture

Dog-friendly culture

Community involvement

Job summary

FYihealth group (Canada) is seeking a Bilingual Team Lead Copywriter to shape our brand voice across four brands. You will lead two copywriters, ensure bilingual copy quality, and drive campaigns from concept to launch across digital and traditional channels.

The role is based at our Home Office locations in Montreal or Calgary, and requires strong leadership, a strategic writing mindset, and fluency in French and English.

Qualifications

• 5+ years of copywriting experience in marketing or creative agency.
• Experience leading a small copy team and mentoring peers.
• Excellent bilingual (French and English) copywriting and editing skills.
• Strong branding knowledge and omnichannel marketing understanding.
• Proficient with Figma and collaborative design tools.

Responsibilities

• Lead, mentor and develop a team of two copywriters.
• Own and uphold the quality, clarity, and consistency of French and English copy across four brands.
• Write and refine compelling marketing copy across campaigns, channels and touchpoints.
• Collaborate with Creative and Marketing teams to shape briefs and campaigns.
• Steward and evolve brand voices across FYidoctors, BonLook, Visique and solis.
• Review and approve copy with a creative and strategic lens.
• Manage priorities, timelines and project allocation.
• Handle multiple projects and deadlines consistently.
• Work in Figma within a collaborative workflow and review copy in context.
• Evolve team workflows and delivery methods.
• Perform other duties as assigned.

Skills

Bilingual (French/English)

Copywriting

Editing

Branding

Omnichannel marketing

Figma

Leadership

Project management

Attention to detail

Education

Bachelor's degree

Tools

Figma

Job description

Join our team as a Bilingual Team Lead Copywriter! In this role, you will help shape and elevate the company's voice across all brand communications while contributing to the development of impactful brand promotions and launches. Working in a dynamic marketing environment, you will leverage both digital and traditional marketing channels to support our omnichannel business strategy and drive meaningful engagement with our patients.

This role is based at one of our Home Office locations in either Montreal or Calgary.

What You'll Do

• Lead, mentor and develop a team of two copywriters, fostering a collaborative culture that values exceptional writing, constructive feedback, continuous learning, and creative excellence
• Own and uphold the quality, clarity, and consistency of French and English copy across four distinct brands
• Write and refine compelling marketing copy across campaigns, channels and touch points - from headlines to long-form
• Collaborate closely with Creative and Marketing teams to shape briefs, push concepts and bring campaigns to life
• Steward and evolve the brand voices across FYidoctors, BonLook, Visique and solis - ensuring each banner remains distinct, consistent and relevant.
• Review and approve copy through both a creative and strategic lens, ensuring every word earns is intentional and earns its place
• Ensure smooth team operations by managing priorities, timelines and project allocation
• Managing multiple projects simultaneously and consistently meeting deadlines
• Work fluidly in Figma within a collaborative creative workflow, reviewing copy in context and contributing to the full creative output
• Evolve team workflows by identifying more effective ways to collaborate, create and deliver
• Perform other duties as assigned to support the team and organizational goals

What You Bring

• Bilingualism (French/English) is required to communicate daily with team members across Canada
• Good understanding of French
• Bachelor's degree in translation, literature, communications, marketing or a related field
• 5+ years of relevant copywriting experience in a marketing or creative agency environment, including team leadership experience
• Excellent bilingual (French and English) copywriting, and editing skills, with the ability to adapt writing style
• Strong understanding of branding, creative processes and omnichannel marketing
• Proficiency in Figma and collaborative creative tools
• Highly organized with strong attention to detail
• Highly creative and strategic thinker with the ability to work independently
• Ability to multi-task and thrive in a fast-paced environment
• A collaborative, adaptable, and proactive leader with a growth mindset, able to manage changing priorities effectively

How You'll Benefit

• A comprehensive total rewards package, including two free pairs of glasses and lenses per year
• A coaching culture that fosters ongoing growth and development opportunities
• A people-first culture, (but dogs are also welcome)
• An organization that gives back locally and nationally, and supports you in doing so as well

Why You Should Join Us

FYihealth group is Canada's leading diversified healthcare organization comprised of FYidoctors, Visique, BonLook, and solis optics. Doctor-led, professionally managed, and patient-focused, the organization concentrates on delivering outstanding eye care with patient-centric products and services. Our purpose is to enhance the lives of our patients. We are Canada's fastest-growing eye care provider with our Canadian-owned ophthalmic lens manufacturing facility and distribution center.

At FYihealth group, our core values are Diversity, Equity, Inclusion and Opportunity. We are proud to be an equal opportunity employer and are happy to provide accommodations, should they be required, at any point in the application process. If you require an accommodation, please let your recruiter know. All accommodation information will be kept confidential and used to ensure an accessible candidate experience and team member experience.