Bilingual Paid Search Strategist

Postmedia Network Inc.; Quebec; Remote; CAD 55,000 - 80,000; Full time

Job summary

Join a leading Canadian news media company as a Bilingual Paid Search Strategist. This role involves executing PPC strategies, optimizing campaigns on Google and Microsoft Ads, and analyzing data to drive client success. Fluency in French and a background in PPC management are crucial for this position, with the opportunity to work full-time remotely.

Benefits

Remote working options

Opportunity for career growth

Inclusive work environment

Qualifications

• 2+ years of experience managing PPC campaigns on Google Ads.
• Knowledge of remarketing, tracking, and conversion.
• Ability to analyze data and present findings.

Responsibilities

• Develop and optimize PPC strategies and campaigns.
• Research keywords and target audiences for better results.
• Monitor performance and adjust budgets accordingly.

Skills

Fluency in French

PPC management

Data analysis

Ad copywriting

Campaign optimization

Education

Google Ads Certification

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Data Studio

Job description

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Join to apply for the Bilingual Paid Search Strategist role at Postmedia Network Inc.

Position Type : Full Time, Permanent

Reports to : PPC Team Lead

Location : Remote (Ottawa or Quebec)

Division : Postmedia Integrated Advertising

The Company :

Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

Position Type : Full Time, Permanent

Reports to : PPC Team Lead

Location : Remote (Ottawa or Quebec)

Division : Postmedia Integrated Advertising

The Company :

Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity :

We are looking for an experienced strategic Google Ads Paid Search (PPC) Strategist to join our team. Responsible for building, executing and optimizing client search strategies on Google Ads and Microsoft Ads. This includes compiling recommendations, researching opportunities and leveraging PPC best practices that generate leads and maximize ROI for our clients. The PPC Strategist should be experienced in analyzing complex data and making data-driven decisions.

What you’ll do :

• Research clients' websites to understand online goals and objectives
• Develop a paid search (PPC) strategy including keyword research, audience targeting, and ad copy / messaging
• Manage and optimize multiple paid search (PPC) campaign performance through continuous A / B testing, competitor analysis, keyword research, creative optimizations and trend insights to achieve client KPI targets across a variety of industries
• Identify landing page optimizations to improve lead generation and sales
• Monitor campaign performance and budget management
• Communicate regularly with Account Managers
• Assist Postmedia sales team in presales strategic support
• Support Account Management team with monthly and quarterly client reporting and client presentations

Who you are :

• Fluency in French is required for this position.
• 2+ years of direct experience building, managing and optimizing PPC campaigns on Google Ads PPC campaigns on Google Ads
• Experience working in an agency or other organization where you manage multiple clients and stakeholders is an asset
• In-depth knowledge of the Google Ads platform (Search, Display, Shopping, Video, Remarketing)
• Experience implementing conversion tracking through Google Tag Manager. Ability to troubleshoot problems if necessary
• Up-to-date with the latest paid search (PPC) trends and best practices
• Able to understand and interpret data using analytics and reporting tools. Experienced with Google Analytics, Google Tag Manager, Data Studio is an asset
• Excellent presentation skills and comfortable speaking in client / project meetings
• Excellent written skills, with the ability to write compelling ad copy
• Detail-oriented and ensuring Quality Assurance processes are met
• Self-starter, all hands-on deck attitude
• Thrive in a fast-paced environment with the ability to pivot, multi-task and problem-solve.
• Google Ads Certification is required
• Fluently bilingual (written and spoken) in French / English

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Business Development and Sales

Newspaper Publishing

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