Bilingual Paid Media Strategist — Remote

Pages Jaunes Solutions Numériques et Médias Limitée; Canada; Remote; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Health & dental benefits from Day 1

RRSP/Pension with employer match

Paid vacation

Paid training

Job summary

Yellow Pages is seeking a Paid Media Strategist to develop, execute, and optimize digital advertising campaigns for clients. You will work remotely in Canada, collaborating with clients to translate goals into effective paid media programs and drive measurable ROI.

The role requires bilingualism in English and French, strong analytics, and experience with Google Tag Manager and GA4 to ensure accurate tracking and reporting. This is a client-facing, growth-focused position.

Qualifications

• Bachelor's degree or higher in Marketing, Communications or related field.
• 2+ years of experience managing paid digital advertising campaigns.
• Experience working directly with clients in a consultative capacity.
• Experience with conversion tracking implementations (GA4/Tag Manager).

Responsibilities

• Develop, launch, and optimize paid advertising campaigns across search, display, and other solutions.
• Translate client goals into comprehensive paid media strategies.
• Build and optimize account structures, audiences, bidding, budgets, and testing frameworks.
• Monitor campaign performance and identify opportunities to improve lead generation and ROI.
• Lead optimization initiatives including keyword expansion and creative testing.
• Identify risks and implement mitigation strategies.
• Develop ad copy, image assets, and video assets to support campaigns.
• Lead client-facing consultations and strategic planning discussions.
• Identify opportunities to expand product adoption and upsell digital marketing solutions.

Skills

Analytical skills

Presentation skills

Communication

Client management

Relationship-building

Education

Marketing/Communications degree

Tools

Google Tag Manager

Google Analytics 4

Job description

Yellow Pages is seeking a Paid Media Strategist to develop, execute, and optimize digital advertising campaigns for clients. You will work remotely in Canada, collaborating with clients to translate goals into effective paid media programs and drive measurable ROI.

The role requires bilingualism in English and French, strong analytics, and experience with Google Tag Manager and GA4 to ensure accurate tracking and reporting. This is a client-facing, growth-focused position.