Bilingual National Sales VP

Southwire; Mississauga; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading wire and cable manufacturer is seeking a National Sales Manager based in Mississauga to lead sales strategies in complex electrical products. The ideal candidate must be bilingual in English and French, with over 12 years of experience in sales and account management. This role involves extensive travel and cross-regional collaboration to meet national sales targets and engage with executive-level clients.

Benefits

Competitive compensation

Employee benefits including family insurance packages

Tuition reimbursement

Pension plan

Professional growth opportunities

Qualifications

• 12-14 years of relevant work experience in Sales and Account Management.
• Experience in leading cross-regional initiatives and complex deals.

Responsibilities

• Leads national sales strategy for complex electrical products.
• Achieves national sales performance targets.
• Analyzes customer behavior and market dynamics.
• Coordinates with product management, marketing, and engineering.

Skills

Bilingual (English & French)

Commercial acumen

Negotiation skills

Analytical skills

Influencing skills

Relationship building

Education

Master's Degree in Business Administration

Job description

Are you ready to join the people behind the power of our Canadian organization, which has consistently achieved a Great Place to Work (GPTW) certification in recent years? If so, we invite you to apply for this exciting job opportunity.

If you are looking to grow your career by engaging in various aspects of wire and cable manufacturing within a fun, innovative, and diverse culture, then this is the job for you!

Southwire Company, LLC, a leader in technology and innovation, is one of North America's largest wire and cable producers. The company manufactures building wire and cable, utility products, metal-clad cable, portable and electronic cords, OEM wire products, and engineered products. Additionally, Southwire supplies assembled products, contractor equipment, electrical components, hand tools, and jobsite power and lighting solutions. The company also offers digital solutions, including contractor planning and utility grid resiliency, as well as field services like cable testing, rejuvenation, and replacement to support customers as a value-added partner.

We are proud to offer competitive compensation, employee benefits, tuition reimbursement, and unlimited growth opportunities. Our over seven decades of growth are attributed to our commitment to developing innovative systems and solutions, exercising environmental stewardship, and enhancing the well-being of the communities in which we operate.

How will you power what’s possible?

Location : Mississauga, Toronto

Role Type : Hybrid

Must be bilingual (English & French)

Travel Requirements : Ability to travel throughout Canada, the United States, and Mexico as required.

Job Summary

Leads national sales strategy for complex and specialized electrical products and market segments by applying expert-level commercial acumen and technical insight. Operates with full autonomy and interfaces directly with C-suite executives, both internally and externally, to shape long-term revenue growth and product development strategies. Solves unique and complex business challenges, contributes to functional strategy, and drives initiatives with enterprise-wide impact. Recognized as a subject-matter expert, this role influences internal direction and external client outcomes in highly competitive and regulated markets.

Key Responsibilities

• Achieves national sales performance targets by leading cross-regional initiatives, aligning strategic priorities, and overseeing execution across key verticals.
• Sets pricing frameworks, go-to-market strategies, and contracting terms for high-profile clients and technically complex product lines independently.
• Guides strategic business development efforts by managing account acquisition, contract negotiations, and maintaining long-term relationships with major national and strategic accounts.
• Analyzes customer behavior, market dynamics, and competitor positioning to refine sales strategies and identify emerging opportunities.
• Develops business cases and revenue models to support product innovations, expansion into new channels, and long-range planning.
• Coordinates between product management, marketing, and engineering to ensure offerings meet market demand and technical requirements.
• Leads executive negotiations and customer engagements to influence purchasing decisions, enhance brand equity, and secure multi-year contracts.
• Mentors regional directors and senior managers on organizational goals, strategic influence, and complex deal management.
• Evaluates team performance and modifies workflows or sales processes to improve accountability, efficiency, and client satisfaction.

Required Education & Experience

Master's Degree in Business Administration or related field

12-14 years of relevant work experience in Sales and Account Management

Preferred Education & Experience

15+ years of experience in Sales and Account Management

Additional Details

Travel : Domestic and occasionally international, up to 50% of the time

Physical Requirements : Sitting (80%), Standing (5%), Moving (5%), Other activities at customer facilities (10%)

Work Environment : Office setting

Our competencies include action orientation, stakeholder balance, collaboration, customer focus, nimble learning, market research, analytical skills, relationship building, influencing skills, negotiation, team building, and business acumen.

Benefits include family and individual insurance packages, paid time off and holidays, pension plan, financial coaching, personal days, disability coverage, employee assistance and referral programs, tuition reimbursement, professional growth opportunities, parental leave top-up, and more.

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