Bilingual Marketing Specialist -(Temporary 6 months)

Co-operators; Laval; Hybrid; CAD 61,000 - 101,000; Full time

Benefits offered by this job

Training and development opportunities

Flexible work options

Well-being programs

Volunteer opportunities

Job summary

CGL in Laval, Quebec, Canada is seeking a Marketing Specialist to apply advanced marketing planning and execution skills to a range of programs, including direct marketing and incentive campaigns.

You will lead email programs, manage campaigns within budget, and coordinate print and online marketing materials. Fluency in English and French is required to serve diverse client groups and teams.

Qualifications

• Three to five years of related experience in marketing/insurance environment.
• Proficiency in English and French is essential to duties with majority anglophone/francophone clients.

Responsibilities

• Lead, execute and monitor email programs and marketing materials, including development, testing, approval, and vendor coordination.
• Manage ongoing campaign programs with standard reporting metrics and recommendations for improvement.
• Execute programs within a specified budget.
• Coordinate creative aspects of print and online marketing projects, including briefs, feedback, translation, and distribution.

Skills

Project management

Content development

Campaign tracking

Education

University degree in marketing/communication

Job description

Company: CGL

Department: Marketing & Partnership

Employment Type: Temporary Full-Time (6 months)

Work Model: Hybrid (2 days in office)

Language: Bilingualism in English and French is required.

Additional Information: This/these role(s) is/are currently vacant

The Opportunity

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients and our communities.

The Marketing Specialist is responsible for applying highly developed marketing planning and execution skills to marketing programs. The Marketing Specialist is also responsible for the execution of our direct marketing, contest and response incentive programs.

How You Will Create Impact

• Lead, execute and monitor the effectiveness of projects as assigned, including, e-mail programs and marketing materials. This includes project management, content development, research, execution, testing and final approval of all deliverables. This also includes making and applying recommendations based on research, client input and steering committees to ensure effectiveness and efficiency.
• Manage and monitor ongoing campaign programs, including accountability for ensuring distribution of standard reporting metrics with recommendations for review or improvement.
• Responsible for the execution of programs within a set budget.
• Project manage the creative aspects of the print and online versions of marketing projects. This includes the development of creative briefs, gathering feedback, final sign-off, testing, format and quantity approval, translation and distribution, and vendor management.
• Close liaison with Marketing Consultants to ensure effective integration of new marketing initiatives into campaign scheduling to achieve maximum awareness in the marketplace.
• Organize and document processes and procedures across functional teams.

To Join Our Team

• You have three (3) - five (5) years of related experience in a marketing/insurance environment to understand the intricacies of graphic design, print production and marketing communication.
• You have experience in financial services/insurance.
• You have a university degree (marketing, communication).
• Proficiency in both English and French is essential to the main duties in this role, including servicing and communicating primarily with majority anglophone and francophone clients, groups, and teams. The essential non-French duties are not assignable to adjacent or other team members.

How You Will Succeed

• You influence change and are committed to continuous improvement, in order to exceed client expectations.
• You leverage critical thinking skills to identify problems and proactively propose solutions.
• Your strong communication skills allow you to clearly convey messages.
• You're an effective team player who shares knowledge to support our peers.

What You Need To Know

• You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.

What's in it for you?

• Training and development opportunities to grow your career.
• Flexible work options to support personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Volunteer opportunities to give back to your community.

Expected salary/hourly range $60,574.00 to $100,956.00

The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.

Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.