Bilingual Marketing Coordinator

Wunderman Thompson; Montreal; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading marketing agency is seeking a Consumer Marketing Coordinator in Montreal to support Microsoft's marketing activities. In this hybrid role, you will coordinate campaigns, manage multiple projects, and work with various stakeholders to enhance consumer engagement with Microsoft products. Ideal candidates will have a marketing background, project management experience, and strong communication skills, all while working in a collaborative team environment.

Qualifications

• Completed studies in any marketing-related field.
• 2+ years’ experience in execution of marketing-related initiatives, including experience with target audience segmentation.
• Proven project management skills and ability to manage multiple projects.

Responsibilities

• Support the planning and execution of Microsoft's marketing activities.
• Act as project manager for activity execution and coordinate all parties involved.
• Responsible for marketing asset localization review and approvals.

Skills

Project management

Marketing concepts understanding

Problem-solving skills

Communication

Team collaboration

Detail orientation

Stakeholder management

Fluent English

Education

Marketing-related studies

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Microsoft Teams

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About the MC Program:

The VML Marketing Coordinator Program is a large global community of approx. 600 employees sitting at the intersection of Microsoft Marketing and agency teams.

We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.

The Consumer discipline is an expertise group within the MC Program responsible for coordinating and executing a variety of Microsoft's global and local demand generation and engagement activities focused on the consumer segment.

Purpose of the job:

The Consumer Marketing Coordinator supports the planning and execution of Microsoft's activities, like digital and in-store content marketing, BTL campaigns, or Through-Partner activities, that result in engagement with Microsoft consumer products, such as Surface, Xbox, or Windows.

In this role the Consumer MC acts primarily as a single point of contact for consumer marketing content localization and execution, plus as a project manager who co-ordinates internal VML resources, Microsoft stakeholders, and third-party vendors (e.g. creative and media agencies).

Responsibilities :

Marketing Impact

• Assists in developing project and campaign plans

• Executes BTL or Through-Partner campaigns supporting consumer products

• Executes all activities to ensure consistent marketing across categories and channels

Campaign Coordination & Project Management

• Act as Project Manager for activity execution and its results

• Co-ordinates all parties involved in an activity – VML, Microsoft stakeholders, and third parties

Localization

• Responsible for marketing asset localization review

• Acts as a content gatekeeper for all marketing content requiring translation review and approval

• Evaluates if content and messaging is appropriate for the market

Stakeholder Management

• Advises stakeholders on overall activities execution processes, KPIs, deployment of tools and services

• Acts as advisor on consumer marketing tools and services

Required skills & competencies :

• Completed studies in any marketing-related field

• Broad understanding of various marketing concepts, strategies and tactics, incl. marketing channels

• 2+ years’ experience in execution of marketing-related initiatives, incl. 1+ year experience with target audience segmentation, campaign success measurement, project or account management role

• High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines

• Proven project management skills & experience, readiness to assume responsibility for own KPIs, track activities progress and meet critical deadlines

• Solid skills in Microsoft tools and software: Word, Excel, PowerPoint, Outlook, Teams

• Solid command skills and ability to share often complex information in structured way

• Comfort in dealing with client's and third-party stakeholders

• Ability to simultaneously manage multiple projects and activities, and ability to prioritize urgent and important tasks

• A strong team player with ability to establish working relations with culturally diverse internal and external partners

• Strong in problem solving skills and orientation to detail

• Fluent English is essential (requirement for additional language skills may apply)

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn,and X .

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